havas Content printed form Havas - The Download - https://download.havas.com/posts/cannes-2018-meet-the-jurors-alexandra-ouzilleau/
Agency Life

Cannes 2018: Meet the Jurors - Alexandra Ouzilleau

Cannes 2018: Meet the Jurors - Alexandra Ouzilleau

Havas Global Comms

Havas Global Comms

June 19, 2018

"But the power of Entertainment is that it can fill every role: inspire, educate, help, inform."

"Winning work has to evoke my emotions, and then I analyze the more rational parameters of the work."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Alexandra Ouzilleau
Global Head of Entertainment Partnerships
Havas Media Group

 

Finish this sentence: Creativity is ______.

A necessity for evolution.

What do you see as the next big trend in the Entertainment category?

I see the increasing association of brands and Entertainment as a growing trend. People need to be more emotionally involved to be connected to a brand. People often think that using Entertainment is only about entertaining. But the power of Entertainment is that it can fill every role: inspire, educate, help, inform. On top of that, Entertainment has the power to provide people with money-can’t-buy experiences.

What do you value most from the Cannes experience?

I value taking the time to open my mind and be inspired by amazing pieces of work. I also value being 100% focused on discussing the selection of the best creative ideas in the world. It’s a real luxury. Sharing with great professionals gives even more value to the experience.

What, to you, defines a successful creative idea?

A successful creative idea is not all about being innovative or unique. For me, it’s a smart and unexpected idea with an excellent execution that surpasses the agreed objectives.

How do you spot Cannes-winning work?

My first impression is an emotive one and comes from how the piece makes me feel. Winning work has to evoke my emotions, and then I analyze the more rational parameters of the work.

What do you hope to learn while there?

I don’t know yet, but I’m sure I will, so that’s what is exciting!

What’s an absolute must-do at Cannes?

24 hours without sleeping – and it works for all festivals taking place in Cannes!

What’s the best campaign you’ve seen this year?

All That We Share, for TV 2 in Denmark.

When heading to Cannes, what’s the one thing you make sure to pack?

Phones and batteries and additional batteries – the only way to keep being connected to the world while locked in the jury room!

What’s the best piece of advice you’ve ever received?

“Fail. Learn. Move.”

"Winning work has to evoke my emotions, and then I analyze the more rational parameters of the work."

The 65th Cannes Lions International Festival of Creativity kicked off June 18, but for 413 people the festival began much earlier.

Cannes Lions jurors will spends hours, if not days, locked in rooms reviewing the best creative work from around the world. This year’s juries are composed of people from 50 countries, including, for the first time, Georgia, Nigeria, Kenya, and Sri Lanka.

Eighteen judges will represent Havas Group, BETC, 18Labs, Rosapark, Cake, All Response Media, and Vivendi, including Marc Maleh, global director at Havas X, the jury president of this year’s Creative Data Lions jury.

We spoke with several jurors from the networks about what it’s like to be juror, how they define a successful creative idea, and the one thing they make sure to pack.

 

 

Alexandra Ouzilleau
Global Head of Entertainment Partnerships
Havas Media Group

 

Finish this sentence: Creativity is ______.

A necessity for evolution.

What do you see as the next big trend in the Entertainment category?

I see the increasing association of brands and Entertainment as a growing trend. People need to be more emotionally involved to be connected to a brand. People often think that using Entertainment is only about entertaining. But the power of Entertainment is that it can fill every role: inspire, educate, help, inform. On top of that, Entertainment has the power to provide people with money-can’t-buy experiences.

What do you value most from the Cannes experience?

I value taking the time to open my mind and be inspired by amazing pieces of work. I also value being 100% focused on discussing the selection of the best creative ideas in the world. It’s a real luxury. Sharing with great professionals gives even more value to the experience.

What, to you, defines a successful creative idea?

A successful creative idea is not all about being innovative or unique. For me, it’s a smart and unexpected idea with an excellent execution that surpasses the agreed objectives.

How do you spot Cannes-winning work?

My first impression is an emotive one and comes from how the piece makes me feel. Winning work has to evoke my emotions, and then I analyze the more rational parameters of the work.

What do you hope to learn while there?

I don’t know yet, but I’m sure I will, so that’s what is exciting!

What’s an absolute must-do at Cannes?

24 hours without sleeping – and it works for all festivals taking place in Cannes!

What’s the best campaign you’ve seen this year?

All That We Share, for TV 2 in Denmark.

When heading to Cannes, what’s the one thing you make sure to pack?

Phones and batteries and additional batteries – the only way to keep being connected to the world while locked in the jury room!

What’s the best piece of advice you’ve ever received?

“Fail. Learn. Move.”

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

contact our office

Call:

Stop by:

Connect: