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Being a Better Agency Partner

Being a Better Agency Partner

Havas Global Comms

Havas Global Comms

October 3, 2017

There’s no shortage of opinions regarding what great client service looks like.

O’Dwyer’s

Anita Gomes
Havas Formula
VP, High Tech Division

There’s no shortage of opinions regarding what great client service looks like. A quick scan of recent articles uncovers a handful of predictable suggestions for agencies seeking to up their customer service game: respond to emails promptly, don’t overpromise, anticipate needs. While each has merit, aren’t these really just the price of entry? They aren’t likely to set you apart from — or ahead of — your competitors.

My take on what makes a truly outstanding agency partner is shaped in no small part by my background. Spending 15-plus years in-house, holding marketing and PR roles for tech brands, I made the leap to the agency world. Having crossed the chasm, I now realize there are several things my agency partners probably didn’t know about life on the brand side. This knowledge could’ve helped them better understand how to be a great partner.

Read the full article.

O’Dwyer’s

Anita Gomes
Havas Formula
VP, High Tech Division

There’s no shortage of opinions regarding what great client service looks like. A quick scan of recent articles uncovers a handful of predictable suggestions for agencies seeking to up their customer service game: respond to emails promptly, don’t overpromise, anticipate needs. While each has merit, aren’t these really just the price of entry? They aren’t likely to set you apart from — or ahead of — your competitors.

My take on what makes a truly outstanding agency partner is shaped in no small part by my background. Spending 15-plus years in-house, holding marketing and PR roles for tech brands, I made the leap to the agency world. Having crossed the chasm, I now realize there are several things my agency partners probably didn’t know about life on the brand side. This knowledge could’ve helped them better understand how to be a great partner.

Read the full article.

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