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Agencies Need to Embrace Generosity

Agencies Need to Embrace Generosity

Havas Global Comms

Havas Global Comms

September 25, 2017

A form of collaboration is your company’s most important KPI

Adweek

By Colin Kinsella
CEO of Havas Media North America,


Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.

Agencies can create new tools, show new ways to use data, produce motivating content and devise impactful media strategies, but if they fail to create a culture of collaboration, long ideas and impact, they will not win in today’s complex marketing ecosystem. Creative and media pros must accept that they need to work hand in glove every day on every idea in order to deliver consistently better performance for their clients.

To get everyone to pull together, agencies must embrace the notion of “being generous.”


Read the full article.

Adweek

By Colin Kinsella
CEO of Havas Media North America,


Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.

Agencies can create new tools, show new ways to use data, produce motivating content and devise impactful media strategies, but if they fail to create a culture of collaboration, long ideas and impact, they will not win in today’s complex marketing ecosystem. Creative and media pros must accept that they need to work hand in glove every day on every idea in order to deliver consistently better performance for their clients.

To get everyone to pull together, agencies must embrace the notion of “being generous.”


Read the full article.

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