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A love letter to advertising

A love letter to advertising

Havas Global Comms

Havas Global Comms

November 27, 2017

"Advertising, I will never let you be a dirty word"

Campaign US

By Paul Marobella
Chairman and CEO, Havas Creative US

 

At 25, I got off the train—a wet-behind-the-ears kid from Boston—at Grand Central Station (Yankees territory), thinking, “What the f*** do I do now?” It was there that you found me. I stepped out of the station and you had this glow. I could feel you warm my skin up in Times Square. You were bright and beautiful and I was smitten, ad world.

I knew I wanted to be in advertising as early as 16. I chose it because I believe it’s the world’s greatest industry—plus I didn’t have to wear a tie. I love it, I truly do. Do people fall in love with accounting? I’m not sure. Do they fall in love with teaching? Maybe.

As a kid who had started various small businesses to make cash in the summer, I loved the call and response of marketing, and I ended up jumping right in. As I progressed in my career, advertising brought me to the epicenter of all of the things that Americans adore, and I was on my way to holding the key to make people fall deeper and deeper in love. I embarked on a constant journey to find new ways to connect brands and people with new forms of creativity brought to life on modern, of-the-moment platforms. I sought to break tradition from day one.

I’m 25 years in the business this year; and somewhere along the line, advertising became a dirty word.

 

Read the full article

Campaign US

By Paul Marobella
Chairman and CEO, Havas Creative US

 

At 25, I got off the train—a wet-behind-the-ears kid from Boston—at Grand Central Station (Yankees territory), thinking, “What the f*** do I do now?” It was there that you found me. I stepped out of the station and you had this glow. I could feel you warm my skin up in Times Square. You were bright and beautiful and I was smitten, ad world.

I knew I wanted to be in advertising as early as 16. I chose it because I believe it’s the world’s greatest industry—plus I didn’t have to wear a tie. I love it, I truly do. Do people fall in love with accounting? I’m not sure. Do they fall in love with teaching? Maybe.

As a kid who had started various small businesses to make cash in the summer, I loved the call and response of marketing, and I ended up jumping right in. As I progressed in my career, advertising brought me to the epicenter of all of the things that Americans adore, and I was on my way to holding the key to make people fall deeper and deeper in love. I embarked on a constant journey to find new ways to connect brands and people with new forms of creativity brought to life on modern, of-the-moment platforms. I sought to break tradition from day one.

I’m 25 years in the business this year; and somewhere along the line, advertising became a dirty word.

 

Read the full article

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