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A Look Back at Cannes Lions 2019

A Look Back at Cannes Lions 2019

Havas Global Comms

Havas Global Comms

June 28, 2019

Havas Media Boston’s Young Lions reflect on competing and their first time at the festival.

"This process underscored the value of taking that jump and putting ourselves out there; all of Havas has been there to hold us up since we took that leap."

Havas Media Boston’s Teresa James and Ben Nottonson represented the United States in the Media category at this year’s Cannes Young Lions competition. While the creative duo didn’t win, they came back from the festival feeling inspired and brimming with the creative spirit the festival looks to highlight. The two shared some thoughts about their experience.

 

Our Cannes experience as first-timers

This year’s Cannes Lions has left us feeling truly inspired. Surrounded by so many incredible minds and seeing endless amounts of impactful work, we left feeling inspired to not only push ourselves creatively but also to continue to ask whether we are doing enough. Exposure to some of the industry’s most innovative work made us realize that, regardless of the client or challenge, creative ideas and solutions remain in reach. It’s just a matter of constantly looking for those opportunities to do something great. A beer brand can capitalize on a cultural trend and rebrand water. A video game can change the way our kids interact and make the world just a little bit more inclusive. Even a lemonade company can take a serious stance and have the power to change laws.

How Havas made a meaningful difference to our Young Lions experience

Throughout this process, Havas has supported us from start to finish. When we talk to people within the company, no matter the position or level, each individual expresses genuine care and a desire to help. That support came from all over. It drove us through the process, eliciting a strong sense of pride and excitement to represent not only the United States but Havas as a whole.

Within the Boston office, for example, senior management across all accounts and specialty teams set aside time for us to run through our presentation, providing us with real-time feedback on our content and delivery. With this presentation as our first in the working world, the experience proved invaluable. At the festival itself, our superiors treated us as equals whose opinions and input matters. Our conversations centered on how we as an agency—and, by extension, an industry—can continue to support and cultivate young talent.

Three key takeaways from the week

  1. Everyone has something to learn.

We spent a week surrounded by the top minds in the industry, yet they sat alongside us listening to panels and discussions. We as an industry have so much room for growth, regardless of background and experience level.

  1. A new idea can stem from absolutely anywhere.

The more you expand beyond your comfort zone, the more exposure you have to new people and ideas. That exposure sets you up for creative success. 

  1. Young talent needs to feel empowered to speak up and share ideas.

Going into Cannes Lions, we feared feeling like outsiders. The talent and experience in attendance felt overwhelming, as did the importance of the festival. However, our experience in this competition made us realize that big ideas can come from anyone, regardless of position or title. Young talent can—and should—feel empowered to speak up. 

Final thoughts

This experience has proved invaluable on so many fronts. Seeing award-winning work across the industry, we left feeling beyond inspired. The potential to create great work bubbles beneath each creative and this festival celebrates that creative possibility. Those individuals recognized have pushed the limit and developed powerful work. They have forged unique connections with audiences, an objective that underscores each brand marketing strategy.

That idea, that meaningful connection that grounds these approaches, can come from anywhere. Collaboration is a defining characteristic of our industry, and Cannes Lions taught us that no one should hold back from speaking up and bringing something to the table. This process underscored the value of taking that jump and putting ourselves out there; all of Havas has been there to hold us up since we took that leap. 

We look forward to carrying that creative inspiration and global perspective back to the agency, pushing the message that everyone has a voice and that our collective voice can lead to something great. 

"This process underscored the value of taking that jump and putting ourselves out there; all of Havas has been there to hold us up since we took that leap."

Havas Media Boston’s Teresa James and Ben Nottonson represented the United States in the Media category at this year’s Cannes Young Lions competition. While the creative duo didn’t win, they came back from the festival feeling inspired and brimming with the creative spirit the festival looks to highlight. The two shared some thoughts about their experience.

 

Our Cannes experience as first-timers

This year’s Cannes Lions has left us feeling truly inspired. Surrounded by so many incredible minds and seeing endless amounts of impactful work, we left feeling inspired to not only push ourselves creatively but also to continue to ask whether we are doing enough. Exposure to some of the industry’s most innovative work made us realize that, regardless of the client or challenge, creative ideas and solutions remain in reach. It’s just a matter of constantly looking for those opportunities to do something great. A beer brand can capitalize on a cultural trend and rebrand water. A video game can change the way our kids interact and make the world just a little bit more inclusive. Even a lemonade company can take a serious stance and have the power to change laws.

How Havas made a meaningful difference to our Young Lions experience

Throughout this process, Havas has supported us from start to finish. When we talk to people within the company, no matter the position or level, each individual expresses genuine care and a desire to help. That support came from all over. It drove us through the process, eliciting a strong sense of pride and excitement to represent not only the United States but Havas as a whole.

Within the Boston office, for example, senior management across all accounts and specialty teams set aside time for us to run through our presentation, providing us with real-time feedback on our content and delivery. With this presentation as our first in the working world, the experience proved invaluable. At the festival itself, our superiors treated us as equals whose opinions and input matters. Our conversations centered on how we as an agency—and, by extension, an industry—can continue to support and cultivate young talent.

Three key takeaways from the week

  1. Everyone has something to learn.

We spent a week surrounded by the top minds in the industry, yet they sat alongside us listening to panels and discussions. We as an industry have so much room for growth, regardless of background and experience level.

  1. A new idea can stem from absolutely anywhere.

The more you expand beyond your comfort zone, the more exposure you have to new people and ideas. That exposure sets you up for creative success. 

  1. Young talent needs to feel empowered to speak up and share ideas.

Going into Cannes Lions, we feared feeling like outsiders. The talent and experience in attendance felt overwhelming, as did the importance of the festival. However, our experience in this competition made us realize that big ideas can come from anyone, regardless of position or title. Young talent can—and should—feel empowered to speak up. 

Final thoughts

This experience has proved invaluable on so many fronts. Seeing award-winning work across the industry, we left feeling beyond inspired. The potential to create great work bubbles beneath each creative and this festival celebrates that creative possibility. Those individuals recognized have pushed the limit and developed powerful work. They have forged unique connections with audiences, an objective that underscores each brand marketing strategy.

That idea, that meaningful connection that grounds these approaches, can come from anywhere. Collaboration is a defining characteristic of our industry, and Cannes Lions taught us that no one should hold back from speaking up and bringing something to the table. This process underscored the value of taking that jump and putting ourselves out there; all of Havas has been there to hold us up since we took that leap. 

We look forward to carrying that creative inspiration and global perspective back to the agency, pushing the message that everyone has a voice and that our collective voice can lead to something great. 

Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.

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