havas Content printed form Havas - The Download - https://download.havas.com/posts/3-tracks-to-boost-your-creative-spirit/
Agency Life

3 Tracks to Boost Your Creative Spirit

3 Tracks to Boost Your Creative Spirit

Sulaiman Beg

Sulaiman Beg

June 20, 2018

“Music is the reason I got into advertising,” says Jason Peterson, CCO and chairman of Havas Creative North America.

“We didn’t want to make this a boring Cannes panel,” AdAge editor Brian Braiker announced at the top of a Havas Café panel that began as a talk on creativity and music and ended as a DJ set.

Joined by Jason Peterson, CCO and chairman of Havas Creative North America, and Harry “Bee” Bernstein, chief creative officer, Havas New York, the three quickly discussed how music—specifically vinyl records—shaped their creative minds and spirit.

“Music is the reason I got into advertising,” Peterson said, before sharing how the Sex Pistols album, “The Great Rock ‘n’ Roll Swindle,” opened his eyes and ears as a young kid who was still very much into New Wave.

Sex Pistols / The Great Rock ‘n’ Roll Swindle

Peterson: “Advertising is still stuck in the same model since the 1960s. Much like music in the 1970s was stuck in a model with over-produced rock stars. And then the Sex Pistols arrived to destroy rock. Great creativity looks at something—and if we’re all going down the same path—it’s the thing that looks like it from the other way.”

 

A Tribe Called Quest / Vibes and Stuff

Bernstein: “My life is social and digital, but how I stay creative is vinyl. The power of analog is a way to reset and refresh. I love Tribe’s “The Low End Theory” and specifically this song. They grew up very close to my place in Queens. So it’s very cool when you get the album and they are your neighbors.”

 

Parliament / Little Ole Country Boy

Braiker: “It’s about as country as it gets. It’s about as funky as it gets. It’s a great example of combining two very different styles.”

“We didn’t want to make this a boring Cannes panel,” AdAge editor Brian Braiker announced at the top of a Havas Café panel that began as a talk on creativity and music and ended as a DJ set.

Joined by Jason Peterson, CCO and chairman of Havas Creative North America, and Harry “Bee” Bernstein, chief creative officer, Havas New York, the three quickly discussed how music—specifically vinyl records—shaped their creative minds and spirit.

“Music is the reason I got into advertising,” Peterson said, before sharing how the Sex Pistols album, “The Great Rock ‘n’ Roll Swindle,” opened his eyes and ears as a young kid who was still very much into New Wave.

Sex Pistols / The Great Rock ‘n’ Roll Swindle

Peterson: “Advertising is still stuck in the same model since the 1960s. Much like music in the 1970s was stuck in a model with over-produced rock stars. And then the Sex Pistols arrived to destroy rock. Great creativity looks at something—and if we’re all going down the same path—it’s the thing that looks like it from the other way.”

 

A Tribe Called Quest / Vibes and Stuff

Bernstein: “My life is social and digital, but how I stay creative is vinyl. The power of analog is a way to reset and refresh. I love Tribe’s “The Low End Theory” and specifically this song. They grew up very close to my place in Queens. So it’s very cool when you get the album and they are your neighbors.”

 

Parliament / Little Ole Country Boy

Braiker: “It’s about as country as it gets. It’s about as funky as it gets. It’s a great example of combining two very different styles.”

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

contact our office

Call:

Stop by:

Connect: