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The Sign of a RE/MAX Agent

The Sign of a RE/MAX Agent

Michael Carnevale

Michael Carnevale

February 6, 2018

Finding a home takes skill—lots of skill. But agents from real estate franchise RE/MAX say they’re up for the job.

In true Wes Anderson style, RE/MAX shares several stories that anyone who has searched for a new home can relate to.

RE/MAX has launched a new campaign that features eight new TV spots. The campaign focuses on the power of personal recommendations. In fact, the real estate company says that more buyers and sellers would recommend their agents than agents for any other real estate brand.

“It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews, and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity, but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.”

Since its 2016 launch, this is the third iteration of the “The Sign of a RE/MAX Agent” campaign from Camp+King that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign includes traditional and contemporary advertising media that include short, dynamic spots for digital platforms and social media, as well as content creation for popular sites like Buzzfeed.

In true Wes Anderson style, RE/MAX shares several stories that anyone who has searched for a new home can relate to.

RE/MAX has launched a new campaign that features eight new TV spots. The campaign focuses on the power of personal recommendations. In fact, the real estate company says that more buyers and sellers would recommend their agents than agents for any other real estate brand.

“It’s hands down one of the most important claims we’ve been able to make, especially in an age when consumer ratings, reviews, and recommendations are everything,” said RE/MAX Co-CEO Adam Contos. “The new ad campaign focuses not only on our agents’ outstanding experience and productivity, but on a RE/MAX agent’s personalized service that makes them the most recommended in our industry.”

Since its 2016 launch, this is the third iteration of the “The Sign of a RE/MAX Agent” campaign from Camp+King that highlights the behind-the-scenes hustle of RE/MAX agents. The new campaign includes traditional and contemporary advertising media that include short, dynamic spots for digital platforms and social media, as well as content creation for popular sites like Buzzfeed.

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