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The Mousehunt

The Mousehunt

Natasha Smith

Natasha Smith

November 20, 2018

Getting rid of those pesky mice just got a lot more interesting.

"We wanted to make something entertaining and lighten the mood a bit."

Havas New York creates this TV spot full of death-defying adventure for rodent control brand d-CON.

 

What did you want to do differently for d-CON with this campaign?

We’re selling mouse poison, which, regardless of the fact that a mouse problem is annoying and gross, is super grim. We wanted to make something entertaining and lighten the mood a bit.

Why did you choose to partner with the animation studio Illogic? What about them stood out to the team?

We first learned about them from their Oscar-nominated short Garden Party and were really impressed with their craft. So when we knew we wanted to approach this with CGI, they were top of our list.

Take us through the process: When creating CGI worlds, do you find it difficult to choose the themes or directions since you can, essentially, go anywhere?

No, the story we are telling helps to focus on the world in which we play. In this case, it was purely based on the POV of a mouse and what the challenge of navigating a real-world death-defying adventure through a kitchen might feel like.

“So d-licious mice risk their lives for it” is the tagline for “Guaranteed to Kill.” How long is the process to workshop copy like that?

It’s always different. It depends on the brief and of course the deadline.

Will there be more worlds and adventures in this campaign?

Hope so.

"We wanted to make something entertaining and lighten the mood a bit."

Havas New York creates this TV spot full of death-defying adventure for rodent control brand d-CON.

 

What did you want to do differently for d-CON with this campaign?

We’re selling mouse poison, which, regardless of the fact that a mouse problem is annoying and gross, is super grim. We wanted to make something entertaining and lighten the mood a bit.

Why did you choose to partner with the animation studio Illogic? What about them stood out to the team?

We first learned about them from their Oscar-nominated short Garden Party and were really impressed with their craft. So when we knew we wanted to approach this with CGI, they were top of our list.

Take us through the process: When creating CGI worlds, do you find it difficult to choose the themes or directions since you can, essentially, go anywhere?

No, the story we are telling helps to focus on the world in which we play. In this case, it was purely based on the POV of a mouse and what the challenge of navigating a real-world death-defying adventure through a kitchen might feel like.

“So d-licious mice risk their lives for it” is the tagline for “Guaranteed to Kill.” How long is the process to workshop copy like that?

It’s always different. It depends on the brief and of course the deadline.

Will there be more worlds and adventures in this campaign?

Hope so.

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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