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The Fight Against Hunger

The Fight Against Hunger

Natasha Smith

Natasha Smith

January 23, 2018

Every day, 800 million people go to bed hungry. In this spot by Havas Lemz, Rabobank shows what they’re doing about it.

Agricultural land is shrinking and the world population is projected to grow from 7.6 billion people today to 9 billion by 2040.

Rabobank is a Dutch bank that’s taking a stand and fighting world hunger. “One of the bank’s goals is to stimulate innovation within the food and agri space,” said Richard O’Gorman, who leads the investment initiative at Rabo Private Equity—a VC fund launched last year to focus on this issue. “This fund is another way to achieve that. Early-stage investing gives us greater access to the food and agri innovation ecosystem, which helps us provide our clients and network with stronger support.”

In this campaign, created by Havas Lemz, Rabobank asks viewers to imagine a world where no one is hungry and everyone can grow food—without taxing the earth. This 60-second spot, “Kickstart Food,” shows how Rabobank plans to make it possible.

Agricultural land is shrinking and the world population is projected to grow from 7.6 billion people today to 9 billion by 2040.

Rabobank is a Dutch bank that’s taking a stand and fighting world hunger. “One of the bank’s goals is to stimulate innovation within the food and agri space,” said Richard O’Gorman, who leads the investment initiative at Rabo Private Equity—a VC fund launched last year to focus on this issue. “This fund is another way to achieve that. Early-stage investing gives us greater access to the food and agri innovation ecosystem, which helps us provide our clients and network with stronger support.”

In this campaign, created by Havas Lemz, Rabobank asks viewers to imagine a world where no one is hungry and everyone can grow food—without taxing the earth. This 60-second spot, “Kickstart Food,” shows how Rabobank plans to make it possible.

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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