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Havas London for RB: Back to Banish

Havas London for RB: Back to Banish

Maureen Ryza

Maureen Ryza

January 19, 2018

New Mr Sheen, same mission.

Cue the 1980s nostalgia. The iconic Mr Sheen of RB is back—after an almost decade-long absence. But for the first time, Mr Sheen is a real person rather than an animation.

In this new spot by Havas London, Mr Sheen dusts off his old signature plane and sets out on his mission to banish dust.

The spot ends with the promise, “Mr Sheen—back to banish dust,” as he flies into the distance in his trusty red plane.

Cue the 1980s nostalgia. The iconic Mr Sheen of RB is back—after an almost decade-long absence. But for the first time, Mr Sheen is a real person rather than an animation.

In this new spot by Havas London, Mr Sheen dusts off his old signature plane and sets out on his mission to banish dust.

The spot ends with the promise, “Mr Sheen—back to banish dust,” as he flies into the distance in his trusty red plane.

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