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Going Hog Wild

Going Hog Wild

Sulaiman Beg

Sulaiman Beg

October 7, 2019

WALK by W shows how nature is Pellenc’s driving force.

"If you live in continental Europe on the outskirts of its cities, having your garden destroyed by wild boars is not a rare thing."

WALK’s newest campaign for Pellenc follows that delicate line between man and nature. Creative Director Gabriel Lippis and Managing Director Grégoire Weil at W’s new digital, social, and content agency share why it was important to highlight the power and beauty of nature and to have real wild boars and not CGI. 

 

What was the brief from Pellenc?

Simple, really—how do we launch a range of fully electric outdoor power tools when all our competitors have already done so? What’s the angle? 

Why use real wild boars and not CGI? And then, how did you find them?

If you live in continental Europe on the outskirts of its cities, having your garden destroyed by wild boars is not a rare thing. It really makes you feel powerless in the face of an everyday natural disaster! And that became the symbol. Because our brand promise is all about using nature as an ally rather than treating it as an enemy that needs to be whacked, trimmed, sawed, or otherwise maimed, it became important to have an honest relationship with nature when shooting the ad. So we wanted real animals rather than CGI. 

We went to shoot in Hungary because that’s where one of the world’s best wild animal handlers is. Zoltan Horkai is an incredible talent, and his troop of wild boars was just what the spot needed 😂.

The spot is really well shot; how does this add to the effect of the short but captivating campaign?

The artistic intention was to focus on the power, beauty, and awe-inspiring qualities of nature—as well as its destructive force.

The light and photography served to show off the natural beauty of the environment—that was the work of Christophe Beaucarne, the director of photography, alongside Henry Littlechild, the director.

"It was hilarious to have wild boars as the main protagonists of the film. Unpredictable, but powerful and touching."

Are there any funny or interesting stories from filming?

It was hilarious to have wild boars as the main protagonists of the film. Unpredictable, but powerful and touching. 

During the first days on set, everyone was quite afraid of them—but by day three they were friends, and the crew was shooting selfies with them.

What was the inspiration for the tagline “Nature is our driving force”?

Pellenc is an R&D company. They thrive on innovation. Actually, they are the company that invented the technology that allows these electric power tools to be as powerful as fuel-powered ones. And yet, all their innovation is really about UX—helping people use these tools in as efficient a way as possible, without straining or tiring. Their approach to nature reflects this. They work with nature, not against it. Hence the tagline.

What has been the reaction to the campaign from the client and the public?

This was the first time Pellenc has launched a mainstream ad campaign. They are very proud indeed. And the public acclaim has been wide—it’s not every day that you get to see a garden being ransacked by wild boars!

"If you live in continental Europe on the outskirts of its cities, having your garden destroyed by wild boars is not a rare thing."

WALK’s newest campaign for Pellenc follows that delicate line between man and nature. Creative Director Gabriel Lippis and Managing Director Grégoire Weil at W’s new digital, social, and content agency share why it was important to highlight the power and beauty of nature and to have real wild boars and not CGI. 

 

What was the brief from Pellenc?

Simple, really—how do we launch a range of fully electric outdoor power tools when all our competitors have already done so? What’s the angle? 

Why use real wild boars and not CGI? And then, how did you find them?

If you live in continental Europe on the outskirts of its cities, having your garden destroyed by wild boars is not a rare thing. It really makes you feel powerless in the face of an everyday natural disaster! And that became the symbol. Because our brand promise is all about using nature as an ally rather than treating it as an enemy that needs to be whacked, trimmed, sawed, or otherwise maimed, it became important to have an honest relationship with nature when shooting the ad. So we wanted real animals rather than CGI. 

We went to shoot in Hungary because that’s where one of the world’s best wild animal handlers is. Zoltan Horkai is an incredible talent, and his troop of wild boars was just what the spot needed 😂.

The spot is really well shot; how does this add to the effect of the short but captivating campaign?

The artistic intention was to focus on the power, beauty, and awe-inspiring qualities of nature—as well as its destructive force.

The light and photography served to show off the natural beauty of the environment—that was the work of Christophe Beaucarne, the director of photography, alongside Henry Littlechild, the director.

"It was hilarious to have wild boars as the main protagonists of the film. Unpredictable, but powerful and touching."

Are there any funny or interesting stories from filming?

It was hilarious to have wild boars as the main protagonists of the film. Unpredictable, but powerful and touching. 

During the first days on set, everyone was quite afraid of them—but by day three they were friends, and the crew was shooting selfies with them.

What was the inspiration for the tagline “Nature is our driving force”?

Pellenc is an R&D company. They thrive on innovation. Actually, they are the company that invented the technology that allows these electric power tools to be as powerful as fuel-powered ones. And yet, all their innovation is really about UX—helping people use these tools in as efficient a way as possible, without straining or tiring. Their approach to nature reflects this. They work with nature, not against it. Hence the tagline.

What has been the reaction to the campaign from the client and the public?

This was the first time Pellenc has launched a mainstream ad campaign. They are very proud indeed. And the public acclaim has been wide—it’s not every day that you get to see a garden being ransacked by wild boars!

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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