Get your cup of joe!
Get your cup of joe!
Havas Global Comms
November 3, 2017
Late-night comic James Corden challenges real-life coffee drinkers with the ultimate taste test.
Keurig is giving coffee lovers a different kind of wake-up call in this hilarious new spot created by Havas New York. The coffee maker is banking on the celebrity power of late-night comic James Corden to help jolt its single-serve coffee sales.
The campaign, “Brew the Love,” features Corden, who makes his way across the United States trying to convince coffee drinkers to take a taste challenge—a move designed to get folks to ditch traditional drip for a Keurig coffee maker.
Check out Corden’s amusing antics.
Keurig is giving coffee lovers a different kind of wake-up call in this hilarious new spot created by Havas New York. The coffee maker is banking on the celebrity power of late-night comic James Corden to help jolt its single-serve coffee sales.
The campaign, “Brew the Love,” features Corden, who makes his way across the United States trying to convince coffee drinkers to take a taste challenge—a move designed to get folks to ditch traditional drip for a Keurig coffee maker.
Check out Corden’s amusing antics.
Havas is one of the world’s largest global communications groups, and committed to creating meaningful connections between people and brands.