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Bee-rotica

Bee-rotica

Sulaiman Beg

Sulaiman Beg

May 6, 2019

BETC Paris and Pornhub make the Mother (Nature) of all sex vids.

"Everyone has probably watched porn at least once in their life. And to be honest, at least it’s not a company that’s polluting rivers or destroying our planet."

The global bee population is in decline—and that’s bad news for us. Bees, thanks to their pollination of plants and flowers, are the key to many, many global ecosystems.

To bring awareness about declining bee populations as well as raise funds for conservation efforts, BETC Paris and Pornhub launched “Beesexual.” The new SFW channel on the very NSFW website features “bee porn,” i.e., short videos of bees foraging that feature voiceovers from prominent porn stars. Each view of a video on the channel will result in a donation to bee charities, such as Operation Honey Bee and The Center for Honeybee Research.

BETC Paris Creative Director David Martin shares how the campaign got started, why sex is crucial to saving the planet, and what good actors porn stars really are.

 

The “Beesexual” campaign is a very unorthodox approach to highlighting a very serious issue. What was the insight that led to the creative?

We realized that a lot of people STILL don’t know that bees are crucial pollinators that allow plants to reproduce. That’s why we think it’s important to educate the audience and approach the issue in an extremely direct way under the umbrella idea that: “Without bees, nature can’t get it on.” We turned videos of foraging bees into “porn” videos, because in a way that is what they are. It’s Mother Nature having sex! But this isn’t just any sex. This sex is crucial to the planet! Because without our striped, fuzzy friends helping plants and flowers get it on, we wouldn’t be able to enjoy all the fruits and vegetables we love to eat.

How did the campaign come about? How did Pornhub get involved?

Who better than Pornhub to make sure everyone is having great sex? That’s why when Pornhub asked us to come up with an idea to save the bees we were extremely excited. Beesexual was such a daring yet honest idea that it wasn’t hard to get bee charities on board.

Not every organization wants to be associated with a pornography brand. How did Operation Honey Bee and the Center for Honeybee Research feel about hooking up with Pornhub?

At first they were shocked because it was about sex, but they got over it once they realized the approach was funny, different, and educational. Pornhub has been doing a lot of campaigns under Pornhub Cares. I think people need to get over the fact that it’s porn. Everyone has probably watched porn at least once in their life. And to be honest, at least it’s not a company that’s polluting rivers or destroying our planet. Yes, sex is a taboo. Still today. But I think many open-minded organizations like The Center for Honeybee Research and Operation Honey Bee realize that a great idea or deed can come from anyone. Pornhub has been using its reach to promote good causes for many years, and I think that is something that most people can and should admire. Some of our politicians are doing less than Pornhub for some very important issues.

Why target Pornhub’s audience? I imagine most users are coming to the site for NSFW reasons, not educational lessons.

It’s absurd to think that everyone who logs onto Pornhub has no conscience. I mean, yes, people go on Pornhub to watch porn. But that is the beauty of Beesexual. We respected the codes of Pornhub to educate their audience on a really important topic. The people who watch our videos are now probably not going to forget that plants can’t have sex without bees.

"I can’t begin to explain how much fun it was to come up with the titles and write the scripts for the videos."

Tell us a little about the videos—and what purpose they serve. How fun was it coming up with the titles?

The purpose of the videos is to both entertain and educate. For each view that the videos get, Pornhub will donate to bee-saving charities. We want to help people understand the urgency behind donating to this cause in a fun way, so we turned documentary-type bee videos into bee porn. We then drove users to our Beesexual website, where they could learn tips on how to save the bees.

I can’t begin to explain how much fun it was to come up with the titles and write the scripts for the videos. Practically everyone has watched porn, so we took all the clichés we knew about the industry and gave them a twist to make them “beesexual.”

Tell us a little about the production process.

The production process was actually much easier than you might think. At the beginning, we were concerned that the actors were going to find it difficult, but they were real pros. Abella Danger and Kira Noir were able to do their parts perfectly in one take, after just a couple of tries. In the studio, all the actors put their hearts and souls into the recording, and I must say they were really good. We spent 5 days shooting in LA and we had a blast. I think you can feel that positive energy in the videos. Everyone had a lot of fun.

Any fun (SFW) stories from the sets and cast recordings? Did the actors/actresses relish putting their acting talents to use in. . .another context?

Well, you’d be surprised how good porn stars are at acting. Some of them were able to do all sorts of accents: British, Swedish, Southern. . . .I didn’t know this before, but there are porn acting awards that have nothing to do with sex. Some porn movies have serious storylines with lots of drama and excitement. So, some really do know how to act well!

The actors loved every minute of it. It was a whole different kind of porn for them (hehe). They got that most of our scripts were a parody of clichéd scenes from classic porn movies. So, they went overboard in a good way with the acting. They were sexy and funny at the same time.

How’s the response been so far? Are there any future plans for the campaign?

The response has been overwhelmingly positive. I believe it’s been one of Pornhub Care’s most successful campaigns. It’s fun, it’s positive, and it’s saving the bees. What else could you ask for? The campaign will be running for one month, but who knows, we may do a “Part Two” next year. Hopefully, our campaign will not only help the bee-saving charities, but will also educate people and inspire other companies and our government to take action to save the bees.

"Everyone has probably watched porn at least once in their life. And to be honest, at least it’s not a company that’s polluting rivers or destroying our planet."

The global bee population is in decline—and that’s bad news for us. Bees, thanks to their pollination of plants and flowers, are the key to many, many global ecosystems.

To bring awareness about declining bee populations as well as raise funds for conservation efforts, BETC Paris and Pornhub launched “Beesexual.” The new SFW channel on the very NSFW website features “bee porn,” i.e., short videos of bees foraging that feature voiceovers from prominent porn stars. Each view of a video on the channel will result in a donation to bee charities, such as Operation Honey Bee and The Center for Honeybee Research.

BETC Paris Creative Director David Martin shares how the campaign got started, why sex is crucial to saving the planet, and what good actors porn stars really are.

 

The “Beesexual” campaign is a very unorthodox approach to highlighting a very serious issue. What was the insight that led to the creative?

We realized that a lot of people STILL don’t know that bees are crucial pollinators that allow plants to reproduce. That’s why we think it’s important to educate the audience and approach the issue in an extremely direct way under the umbrella idea that: “Without bees, nature can’t get it on.” We turned videos of foraging bees into “porn” videos, because in a way that is what they are. It’s Mother Nature having sex! But this isn’t just any sex. This sex is crucial to the planet! Because without our striped, fuzzy friends helping plants and flowers get it on, we wouldn’t be able to enjoy all the fruits and vegetables we love to eat.

How did the campaign come about? How did Pornhub get involved?

Who better than Pornhub to make sure everyone is having great sex? That’s why when Pornhub asked us to come up with an idea to save the bees we were extremely excited. Beesexual was such a daring yet honest idea that it wasn’t hard to get bee charities on board.

Not every organization wants to be associated with a pornography brand. How did Operation Honey Bee and the Center for Honeybee Research feel about hooking up with Pornhub?

At first they were shocked because it was about sex, but they got over it once they realized the approach was funny, different, and educational. Pornhub has been doing a lot of campaigns under Pornhub Cares. I think people need to get over the fact that it’s porn. Everyone has probably watched porn at least once in their life. And to be honest, at least it’s not a company that’s polluting rivers or destroying our planet. Yes, sex is a taboo. Still today. But I think many open-minded organizations like The Center for Honeybee Research and Operation Honey Bee realize that a great idea or deed can come from anyone. Pornhub has been using its reach to promote good causes for many years, and I think that is something that most people can and should admire. Some of our politicians are doing less than Pornhub for some very important issues.

Why target Pornhub’s audience? I imagine most users are coming to the site for NSFW reasons, not educational lessons.

It’s absurd to think that everyone who logs onto Pornhub has no conscience. I mean, yes, people go on Pornhub to watch porn. But that is the beauty of Beesexual. We respected the codes of Pornhub to educate their audience on a really important topic. The people who watch our videos are now probably not going to forget that plants can’t have sex without bees.

"I can’t begin to explain how much fun it was to come up with the titles and write the scripts for the videos."

Tell us a little about the videos—and what purpose they serve. How fun was it coming up with the titles?

The purpose of the videos is to both entertain and educate. For each view that the videos get, Pornhub will donate to bee-saving charities. We want to help people understand the urgency behind donating to this cause in a fun way, so we turned documentary-type bee videos into bee porn. We then drove users to our Beesexual website, where they could learn tips on how to save the bees.

I can’t begin to explain how much fun it was to come up with the titles and write the scripts for the videos. Practically everyone has watched porn, so we took all the clichés we knew about the industry and gave them a twist to make them “beesexual.”

Tell us a little about the production process.

The production process was actually much easier than you might think. At the beginning, we were concerned that the actors were going to find it difficult, but they were real pros. Abella Danger and Kira Noir were able to do their parts perfectly in one take, after just a couple of tries. In the studio, all the actors put their hearts and souls into the recording, and I must say they were really good. We spent 5 days shooting in LA and we had a blast. I think you can feel that positive energy in the videos. Everyone had a lot of fun.

Any fun (SFW) stories from the sets and cast recordings? Did the actors/actresses relish putting their acting talents to use in. . .another context?

Well, you’d be surprised how good porn stars are at acting. Some of them were able to do all sorts of accents: British, Swedish, Southern. . . .I didn’t know this before, but there are porn acting awards that have nothing to do with sex. Some porn movies have serious storylines with lots of drama and excitement. So, some really do know how to act well!

The actors loved every minute of it. It was a whole different kind of porn for them (hehe). They got that most of our scripts were a parody of clichéd scenes from classic porn movies. So, they went overboard in a good way with the acting. They were sexy and funny at the same time.

How’s the response been so far? Are there any future plans for the campaign?

The response has been overwhelmingly positive. I believe it’s been one of Pornhub Care’s most successful campaigns. It’s fun, it’s positive, and it’s saving the bees. What else could you ask for? The campaign will be running for one month, but who knows, we may do a “Part Two” next year. Hopefully, our campaign will not only help the bee-saving charities, but will also educate people and inspire other companies and our government to take action to save the bees.

Sulaiman Beg is Havas' Director of Global Internal Communications. He has never eaten canned tuna fish.

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