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BETC São Paulo: Life With and Without Vanish

BETC São Paulo: Life With and Without Vanish

Natasha Smith

Natasha Smith

December 5, 2017

Problems aren’t so overwhelming when a solution is within reach.

Vanish, a brand of stain remover, promises an easier, less stressful life in this new spot created by BETC São Paulo.

This new campaign takes more of a real-world approach—with Vanish featuring everyday subjects in real-life situations. In fact, in this latest spot there are two dads who have kids who like to play and get dirty. The difference, however, is that one young father struggles to remove stains and the other has a stress-free experience cleaning his kids’ clothes with Vanish.

Mônica Nascimento, marketing director at Vanish, says this campaign is starkly different from the usual educational-style campaigns. “We are taking a step forward and bringing a change in our communication,” she says.

The campaign will be broadcast in 20 countries, each with local casting and characteristics.

Vanish, a brand of stain remover, promises an easier, less stressful life in this new spot created by BETC São Paulo.

This new campaign takes more of a real-world approach—with Vanish featuring everyday subjects in real-life situations. In fact, in this latest spot there are two dads who have kids who like to play and get dirty. The difference, however, is that one young father struggles to remove stains and the other has a stress-free experience cleaning his kids’ clothes with Vanish.

Mônica Nascimento, marketing director at Vanish, says this campaign is starkly different from the usual educational-style campaigns. “We are taking a step forward and bringing a change in our communication,” she says.

The campaign will be broadcast in 20 countries, each with local casting and characteristics.

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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