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Natasha Smith

Natasha Smith

Natasha Smith joined Havas Group in January 2017 as the Strategic Communications Manager. Most recently, she was the Deputy Editor for VaynerPublishing at digital agency VaynerMedia. Prior to that Natasha was a senior editor at Haymarket Media, US and has worked as a writer and producer at several news outlets, including CNN and NBC. As a native Midwesterner and graduate of the University of Georgia, Natasha still loves to play tourist in New York City. Fun fact: She has an identical twin sister.

Author posts

The Energy Transition
Behind the Work

The Energy Transition

Energy giant BP finds a future-forward, eco-friendly solution for its OOH campaign.

They Call Him “Roy”
Voices

They Call Him “Roy”

Meet Maulana Sagala—aka Roy—a lead creative who knows how to create stories that connect with buyers in Indonesia.

One Man's Trash Is Another Man's Treasure
Behind the Work

One Man's Trash Is Another Man's Treasure

This new Hefty campaign is a real treasure for fans of WWE superstar John Cena. This time, a few moms (and even a grandma) are taken by his charm.

Scoring Big
Behind the Work

Scoring Big

Athletes in Costa Rica with challenges get the opportunity of a lifetime.

California Dreamin’
Voices

California Dreamin’

Advertising in America’s innovation capital is nothing short of interesting.

Advertising in the Motherland
Voices

Advertising in the Motherland

Lynn Madeley, CEO at Havas Southern Africa, on discovering her ad career.

The Creative Solution
Voices

The Creative Solution

Finding the answer means thinking about things differently.

Gen Z Talks Social Media
Voices

Gen Z Talks Social Media

And they are beyond candid.

Healthy Living Is So Cool
Voices

Healthy Living Is So Cool

And it makes for an amazing career.

Ideas Come to Life
Voices

Ideas Come to Life

Planning a live event takes vision, creativity, and talent.

Puppy Love
Culture

Puppy Love

Six puppies changed her life. Now she’s on a mission to help rescue as many dogs as she can.

Comedic Chops
Voices

Comedic Chops

A marketing pro tries her hand at improv comedy.

The Mousehunt
Behind the Work

The Mousehunt

Getting rid of those pesky mice just got a lot more interesting.

Behind the Uniform
Behind the Work

Behind the Uniform

Host/Havas tells the real stories of Australia’s military men and women.

The 100% Programmatic REMIX
Voices

The 100% Programmatic REMIX

Havas University has launched 100% Programmatic REMIX, a new course that proves that automation doesn’t have to be confusing. It can be fun and useful.

The Creative Luck of the Irish
Voices

The Creative Luck of the Irish

The talent at Havas Dublin is like a four-leaf clover—a rare industry find.

A Hidden City in Plain Sight
Behind the Work

A Hidden City in Plain Sight

Kid photographers in Argentina capture all that’s good about their forgotten neighborhood.

Standing Up for Mental Health
Voices

Standing Up for Mental Health

Boosting awareness. Starting a conversation. Providing an outlet.

New to the Family
Voices

New to the Family

Republica Havas is one of the newest additions to Havas—and it's already making waves.

Cool and Weird Ideas
Voices

Cool and Weird Ideas

They make for some good inspiration.

Storytelling in India
Voices

Storytelling in India

The art form is rooted in Eastern culture, history, and ancient literature.

The Playground of Social Media
Voices

The Playground of Social Media

Social can be an absolute powerhouse—if brands know what they are doing.

Conquering the Moon
Voices

Conquering the Moon

A new top creative at BETC/Havas in São Paulo sets some high expectations for the agency.

The Roadmap to Creating Strategy
Voices

The Roadmap to Creating Strategy

How to navigate data to create meaningful work.

The Digital Life
Voices

The Digital Life

Like it or not, everyone’s got one.

Elegant Solutions
Voices

Elegant Solutions

It’s what defines the advertising industry.

The Deforestation Dilemma
Behind the Work

The Deforestation Dilemma

A collection of dead tree branches brought an environmental campaign to life.

#Winning at Social Media
Voices

#Winning at Social Media

It’s not as tough as some advertisers might think.

Positivity and Passion
Voices

Positivity and Passion

Mix in talent, and you’ve got an unstoppable force.

Bridging the Gender Pay Gap
Behind the Work

Bridging the Gender Pay Gap

It’s a persistent global issue, but a small company in Argentina tackles it head on.

Meet Karen
Voices

Meet Karen

Part entrepreneur. Part negotiator. All go-getter.

So Many Books, So Little Time
Culture

So Many Books, So Little Time

Jacqueline Kennedy Onassis perhaps said it best: “There are many little ways to enlarge your child’s world. Love of books is the best of all.”

The Journey of Water
Behind the Work

The Journey of Water

From collection and purification to the running tap, get to know the water you drink.

The Right Amount of Freedom and Opportunity
Voices

The Right Amount of Freedom and Opportunity

Isn’t that what everyone wants in their careers?

Hitting a High Note with David Gillespie
Voices

Hitting a High Note with David Gillespie

Havas New York’s Group Strategy Director explains how he’s striking a chord with other music lovers.

Potable? Potable! Potable.
Behind the Work

Potable? Potable! Potable.

Depending on who you talk to, it can mean completely different things.

Meaningful Media: Understanding Media That Matters
Archive

Meaningful Media: Understanding Media That Matters

Greg James, Havas Media’s Global Chief Strategy Officer, discusses a new thought leadership hub—and what distinguishes Meaningful Media today.

What Is Innovation, Anyway?
Voices

What Is Innovation, Anyway?

“Innovation is nothing without creativity and storytelling,” says Thomas Jorion. He gives us a simple definition of the term and explains how it’s inextricably tied to our imaginations.

¡Pura Vida!
Voices

¡Pura Vida!

Havas Tribu’s Jorge Oller talks about motivating a team—and living your best life.

A New Conversation
Voices

A New Conversation

Discover the new wave of communication that’s harnessing the potential of the latest cancer treatments.

The Power of Love
Behind the Work

The Power of Love

A new spot created by Havas Portugal shows how much devotion and affection help those who need it most.

A Major Wake-up Call
Behind the Work

A Major Wake-up Call

Sobering images juxtapose childhood innocence with wartime realities.

Cannes 2018: Day Five Inside the Palais
Archive

Cannes 2018: Day Five Inside the Palais

Sir Martin Sorrell gets candid about starting a new chapter in his life. Defining feminism in the modern era. And several Parkland survivors speak out in Cannes.

Cannes 2018: Day Four Inside the Palais
Archive

Cannes 2018: Day Four Inside the Palais

Meditation, tech, and hip-hop—all keys to unlocking creativity.

Cannes 2018: Day Three Inside the Palais
Archive

Cannes 2018: Day Three Inside the Palais

Several successful entrepreneurs, a famed comedian, and an athlete turned mega businessman, all stress the importance of purpose and genuineness.

Cannes Lions 2018: Day Two Inside the Palais
Archive

Cannes Lions 2018: Day Two Inside the Palais

The second day of the festival was fueled by talks of social impact, reminding audiences that business is more than just a money game—it’s a hearts and minds game.

Inside the Palais: Cannes Lions 2018
Archive

Inside the Palais: Cannes Lions 2018

Speakers on Day One at the festival weren’t afraid to dive right into polarizing topics.

The 2018 FIFA World Cup Is Here
Behind the Work

The 2018 FIFA World Cup Is Here

Havas is getting into all the hype—and has even created a brilliant solution for fervent fans who can’t skip work during the tournament.

Take to the Sky
Behind the Work

Take to the Sky

Fuel company Q8 is flying high in this new spot created by Havas Milan.

Andrew Is on the Job
Voices

Andrew Is on the Job

This story pulls at the heartstrings. Havas Village San Francisco introduces us to an inspirational colleague, Andrew, who proves that dedication and detail can override any disability.

Time to Xplore Havas
Culture

Time to Xplore Havas

Five participants from across Asia and Latin America prepare to travel to a new city, immerse themselves in a new culture, and experience a new Havas agency.

Bringing the Latin Spirit
Voices

Bringing the Latin Spirit

Meet the Portuguese adman who eats, sleeps, and breathes the creative business.

Strategy: The Bridge from Data to Creativity
Voices

Strategy: The Bridge from Data to Creativity

A new role. And a new opportunity. Greg James, Havas Group Media’s Global Chief Strategy Officer, shares how he plans to connect creative and media with solid strategy.

Committed to Culture
Culture

Committed to Culture

You can’t fake it—either you get it, or you don’t.

Great Expectations
Behind the Work

Great Expectations

This new Schweppes spot shows that a little imagination can open a world of endless possibilities.

The Formidable Strategist
Voices

The Formidable Strategist

Discover the traits that make up a first-rate strategist

Havas Chicago, an Agency With Heart
Voices

Havas Chicago, an Agency With Heart

Because helping the community is simply the right thing to do

The Deets on Data
Voices

The Deets on Data

Havas Group’s new Global Head of Data works to demystify the talk about info and insights.

Double Take
Behind the Work

Double Take

Havas Dublin creates a clever campaign that lets viewers relive some of the best TV moments.

Strategic Formula
Voices

Strategic Formula

Imagination, cleverness, and clarity can lead to some pretty effective strategy, says Jon Schultz, strategy director at Havas Chicago.

Banking on Blockchain
Voices

Banking on Blockchain

It’s a major, major opportunity

Time to Recharge
Behind the Work

Time to Recharge

A few simple changes can make all the difference.

Village Mentality
Voices

Village Mentality

A new program at Havas UK allows teammates to provide each other support and encourage mental health.

Changing the Conversation
Behind the Work

Changing the Conversation

Trying to change public perception on a more-than-complicated issue is no small feat

Connect the Dots
Voices

Connect the Dots

Turns out that creativity emerges when you simply connect information from different places.

The Fire That Fuels an Adman
Voices

The Fire That Fuels an Adman

25-year-old advertising man Emanuel Fabris talks about his burning passion for his volunteer work as a firefighter.

Time to Strategize
Voices

Time to Strategize

Some tips on how to create a strategy that connects with buyers.

A Timeless Love
Behind the Work

A Timeless Love

Based on a true story, this is a tale of love and triumph.

The Power of Together
Behind the Work

The Power of Together

When people come together, anything can happen.

Finding the Right Answers at the Right Time
Voices

Finding the Right Answers at the Right Time

A little tool called Agora will help make that happen.

This Is How We Build a Village
Voices

This Is How We Build a Village

The CEO of Havas Canada gets his hands dirty, literally.

#BelieveInYourself
Behind the Work

#BelieveInYourself

Only you can make your dreams come true.

It’s Not Just a Day, It’s a Movement
Behind the Work

It’s Not Just a Day, It’s a Movement

A bold new ad highlights violence against women—a stark reminder that hashtags simply aren’t enough.

Stealing the Show
Archive

Stealing the Show

Winning isn’t everything, but it is fun.

Stopping Short Never Looked so Good
Behind the Work

Stopping Short Never Looked so Good

And you should see who’s driving.

Keep It Simple
Voices

Keep It Simple

Fuel Lisboa’s João Ribeiro shares how one short sentence launched his entire career.

#EndGenderInequality
Voices

#EndGenderInequality

Social media drives conversations—but so often those convos are disparaging to women. Havas’ head of communications in the UK shares how she’s fighting abusive language.

Chicago Calls Dibs
Voices

Chicago Calls Dibs

Havas Chicago has turned a time-honored tradition, calling dibs on a recently snow-cleared space, into an initiative to help the city’s homeless.

Thiago and Léa’s Valentine’s Day Story
Voices

Thiago and Léa’s Valentine’s Day Story

How a Havas merger sparked true love.

All Night Long
Behind the Work

All Night Long

A classic '80s tune becomes a fun new anthem for investors.

Smart Data Is Genius
Voices

Smart Data Is Genius

Dana Blanco-Revah and Mark McQuay of Havas Group explain why everyone should get data smart.

Gabriel Allaire, an emerging novelist
Voices

Gabriel Allaire, an emerging novelist

In his own words, a copywriter at Havas Montréal shares his passion project: his first published novel.

The Fight Against Hunger
Behind the Work

The Fight Against Hunger

Every day, 800 million people go to bed hungry. In this spot by Havas Lemz, Rabobank shows what they’re doing about it.

Purpose Over Profit
Voices

Purpose Over Profit

Styling and profiling—for a good cause. Arena Media’s Dominique Perkowski talks about making a difference with her very own fashion brand.

Finally, a Brand That Understands Me
Voices

Finally, a Brand That Understands Me

Sam Hornsby, CEO of TRIPTK, explains how his team helps companies understand and actually succeed at tapping into consumer culture.

The Aha Moment
Behind the Work

The Aha Moment

Find out all that goes on inside the human brain in just three milliseconds.

Did You Know That "AI" Means Love?
Behind the Work

Did You Know That "AI" Means Love?

Yup, "ài" is the romanization of the written Chinese character for love. In fact, artificial intelligence (AI) and love are at the heart of this new spot for Chinese smartphone maker, Huawei.

Hi, My Name Is Anna Russett
Voices

Hi, My Name Is Anna Russett

"I never went into social media thinking, ‘How should I build my personal brand?’ I just knew what I cared about and that I wanted to share that with others."

Host/Havas for Air New Zealand: A Very Merry Mistake
Behind the Work

Host/Havas for Air New Zealand: A Very Merry Mistake

When Santa simply can’t understand the accent in New Zealand, Christmas wish lists get lost in translation.

Dominique Delport: Vivendi + Havas = Greatness
Archive

Dominique Delport: Vivendi + Havas = Greatness

“I think that this is time to think of how advertising should evolve in the next few years,” says Havas Group’s Dominique Delport. “It’s great to see what’s going to be the next chapter of the story.”

They Call Him "Bee"
Voices

They Call Him "Bee"

“I'm most excited about Breaking Tradition.” Harry “Bee” Bernstein on Annex88, family, mediation, and his unpredictable career in advertising.

BETC São Paulo: Life With and Without Vanish
Behind the Work

BETC São Paulo: Life With and Without Vanish

Problems aren’t so overwhelming when a solution is within reach.

Behind the Work: Ready, Set, Date!
Behind the Work

Behind the Work: Ready, Set, Date!

Havas Lynx for Teva: Speed Donating

Pieces of the (Content) Puzzle
Voices

Pieces of the (Content) Puzzle

CEO Richard Plotka tells us how his team at Appatura rejiggers words, numbers, and images to create more relevant and engaging content.

Call Me Georgie
Voices

Call Me Georgie

"Diversity empowers uniqueness. Uniqueness enables us to create wonderful things.” Havas Vale México's Jorge Luis De Barba shares how advertising helped him find his identity.

What Does the Future of Social Look Like?
Voices

What Does the Future of Social Look Like?

Sagi Chemetz, CEO of social agency Blink, predicts how social will continue to shape digital communication within the next few years.

A New Way of Thinking
Voices

A New Way of Thinking

CEO James Wright talks about what it takes nowadays to excel and inspire.

The Fight For Gender Equality
Behind the Work

The Fight For Gender Equality

“With such little money, families often are faced with a decision to buy food or sanitary products,” says Havas Seoul's Joon Kwon

BETC São Paulo I Give Blood
Behind the Work

BETC São Paulo I Give Blood

Brazilians are the lifeblood of São Paulo—literally.

Technology Is for Kids
Voices

Technology Is for Kids

Who needs toys? These kids have tech and coding skills.

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