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Marian Salzman

Marian Salzman

Named one of the world’s top five trendspotters (bringing “metrosexual”—one of the 2003 Word of the Year by the American Dialect Society—to the world), Marian is one of the most-awarded female public relations executives in North America, currently listed in PRWeek’s Global Power Book and a PR News Top Woman in PR. Before heading Havas PR (ranked in the top 12 in the world) and the Global Collective, Marian was the CMO at Porter Novelli, the CMO at JWT Worldwide and the CSO at Euro RSCG Worldwide. She is also an entrepreneur, launching American Dialogue focus groups in cyberspace back in the early 1990s, when the online world was for geeks and oddballs, and then selling the company to Yankelovich a few years later. Since Marian took over at @havasprus in late 2009, the agency has become one of the most awarded of its size. As a sought-after speaker, she presents across the globe on topics from health trends to branding to generational differences and more. In addition to her closely watched and widely reported-on annual trends forecast, plus 15 books she has co-authored or authored, including Agile PR: Expert Messaging in a Hyper-Connected, Always-on World (2017; AMACOM), Marian currently writes for the Huffington Post and Forbes.com, plus various company and industry blogs, among others.

Author posts

A Case For Rebranding The Older Worker
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A Case For Rebranding The Older Worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

Do You Have a Future in Trendspotting? 9 Ways to Tell
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Do You Have a Future in Trendspotting? 9 Ways to Tell

Is scanning in your DNA?

Annual Trends Report 20 trends for 2018
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Annual Trends Report 20 trends for 2018

The D-Words: On Disruption, Despair and Dumpster Fires

The Pleasures and Pressures of a Lifetime of Trendspotting
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The Pleasures and Pressures of a Lifetime of Trendspotting

The challenge for trendspotters has been how to deal with the massive volume of information and the sheer number of people who are online and expressing themselves.

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