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Jeff Blackman

Jeff Blackman

Jeff recently joined Havas New York as Managing Director of digital businesses. In his role, he oversees the agency’s 20 year relationship with IBM including cognitive innovations with IBM Watson. In addition, he focuses on customer experiences brought to life for our clients through design, content, data, and technology.Jeff brings with him a deep background in helping brands build stronger customer relationships through storytelling and technology. From boutique consultancies to global agencies, Fortune 100 brands to start-ups, for over 15 years he has helped businesses build strategies for how digital can drive growth.Previous to Havas, Jeff was a partner at Trade NTE, a boutique consultancy focused on narrative design and data-driven storytelling to reframe how brands go to market. While there, he launched content platforms for GE Capital and Bank of America. Prior to that, Jeff led the digital practice at Publicis on the Citibank business where he led the U.S. Olympics campaign and introduced the Google Wallet brand partnership. Jeff’s work in media and entertainment has been quoted by Adweek as “rewriting the rules of movie marketing” for Paramount Pictures.

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