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Havas Global Comms

Havas Global Comms

Author posts

A Few Words With...Natasha Smith
Agency Life

A Few Words With...Natasha Smith

Havas Group's Natasha Smith

A Few Words With...Jorge Percovich
Agency Life

A Few Words With...Jorge Percovich

Havas LATAM’s CEO Jorge Percovich

Bolloré: "Tomorrow is my biggest concern"
News

Bolloré: "Tomorrow is my biggest concern"

Havas Group Chairman and CEO Yannick Bolloré gets candid at this year's BPI France Inno Génération conference.

Young Consumer Perspectives On Meaningful Media
Ideas

Young Consumer Perspectives On Meaningful Media

From Netflix to WeChat to YouTube, the media landscape is changing.

New Cities, New Lives
Prosumer Reports

New Cities, New Lives

Havas explores the implications of modern life in the big city and efforts under way to solve our greatest urban challenges.

Show Some Lovie for Havas
News

Show Some Lovie for Havas

Vote now for the best of the Internet

DIY + Data: Taking Healthcare to the Next Level
Prosumer Reports

DIY + Data: Taking Healthcare to the Next Level

Health is no longer about illness, it's about wellness. And that's a 24/7 job.

Cannes 2018: Six Takeaways from the Festival of Creativity
Ideas

Cannes 2018: Six Takeaways from the Festival of Creativity

“Good intentions, talent, and ethics—they will power through anything.”

Cannes 2018: Night 4 Awards
News

Cannes 2018: Night 4 Awards

Seventeen. More. Lions. That brings the total to 39. That includes an impressive Grand Prix, y’all.

Cannes 2018: Meet the Jurors - Jean-Charles Caboche
Agency Life

Cannes 2018: Meet the Jurors - Jean-Charles Caboche

"Creativity is life."

Cannes 2018: Meet the Jurors - Lina Rivero
Agency Life

Cannes 2018: Meet the Jurors - Lina Rivero

"I want to talk to many people. I want new questions. I want fun. I want less ego and more rich discussion."

Cannes 2018: Night 3 Awards
News

Cannes 2018: Night 3 Awards

Two more Gold Lions added to the count.

Cannes 2018: Meet the Jurors - Javier Urbaneja
Agency Life

Cannes 2018: Meet the Jurors - Javier Urbaneja

"Many people say that the most valuable thing one brings back from Cannes is inspiration, but I think it’s motivation."

Cannes 2018: Meet the Jurors - Lennie Stern
Agency Life

Cannes 2018: Meet the Jurors - Lennie Stern

"The fact that more than ever, we jurors have to consider creativity x production x distribution as an inseparable measure for judging any kind of idea."

Cannes 2018: Meet the Jurors - Frederic Josue
Agency Life

Cannes 2018: Meet the Jurors - Frederic Josue

"The most brilliant campaigns come from a clever insight that create an emotional connection between the spectator and the brand, giving the feeling that this product was created specifically for me."

Cannes 2018: Meet the Jurors - Alexandra Ouzilleau
Agency Life

Cannes 2018: Meet the Jurors - Alexandra Ouzilleau

"But the power of Entertainment is that it can fill every role: inspire, educate, help, inform."

Cannes 2018: Meet the Jurors - Ester García Cosín
Agency Life

Cannes 2018: Meet the Jurors - Ester García Cosín

"There are a few low-level cases submitted to Cannes Lions, but identifying the best ones and highlighting them above the average should be the main achievement."

Why Meaningful Content Matters
Agency Life

Why Meaningful Content Matters

Havas Group’s Maria Garrido on the roles music and entertainment play in creating content that moves people.

Cannes 2018: Inside the Havas Café
Agency Life

Cannes 2018: Inside the Havas Café

‘A Place to Talk About Creativity’

Havas Lynx Manchester Named Healthcare Agency of the Year
News

Havas Lynx Manchester Named Healthcare Agency of the Year

Havas Lynx Manchester Named Healthcare Agency of the Year

Cannes 2018: Meet the Jurors - Wendeline Sassen
Agency Life

Cannes 2018: Meet the Jurors - Wendeline Sassen

"I hope to learn a lot from campaigns that create a relevant frame for sustainable choices. Campaigns that really alter behavior and even entire cultures."

Cannes 2018: Meet the Jurors - Polina Maguire
Agency Life

Cannes 2018: Meet the Jurors - Polina Maguire

"These new means of connecting will be emerging quickly, completely transforming the traditional media landscape."

Cannes 2018: Meet the Jurors - Lesley Sillaman
Agency Life

Cannes 2018: Meet the Jurors - Lesley Sillaman

"I’m excited to learn more about the way the creation is taking place, and about the methods other jurors have for assessing the work."

Cannes 2018: Meet the Jurors - Jean-François Sacco
Agency Life

Cannes 2018: Meet the Jurors - Jean-François Sacco

"Great insight, simple idea, and good execution. This is the magic formula."

Cannes 2018: Meet the Jurors - Lyndon Louis
Agency Life

Cannes 2018: Meet the Jurors - Lyndon Louis

"It is work that wields creativity not as an end, but as a means to achieve a higher purpose: making a real difference to the world around it."

Cannes 2018: Meet the Jurors - Tom Richards
Agency Life

Cannes 2018: Meet the Jurors - Tom Richards

"For me, a successful creative idea is defined by a simple human truth and has an insight at its heart. Importantly, it has to solve a problem and stop you in your tracks; it makes you take notice."

Media Industry Insights with Anita Nayyar
Ideas

Media Industry Insights with Anita Nayyar

Here she explores how a turbulent year has affected media around the world, and why meaningful content is still king.

Cannes 2018: Spotlight on North America
Work

Cannes 2018: Spotlight on North America

Jason Peterson, Chairman and Chief Creative Officer at Havas North America, takes a look at some of the best work coming out of the U.S.

The MEaningful Shift
Prosumer Reports

The MEaningful Shift

6 in 10 global respondents are making an effort to consume less.

Cannes 2018: Spotlight on LATAM
Work

Cannes 2018: Spotlight on LATAM

Jorge Oller, Chairman of Havas Tribu, looks at some of the best work from Latin America.

CANNES 2018: SPOTLIGHT ON EUROPE
Work

CANNES 2018: SPOTLIGHT ON EUROPE

A look at the network’s Cannes contenders rolls on with features from across Europe—and a special highlight of creative in France.

Cannes 2018: Spotlight on APAC
Work

Cannes 2018: Spotlight on APAC

Our Global Creative Council Highlights Some of the Best Campaigns to Come Out of the Region

5 Steps to Create Better Effie Case Studies
Ideas

5 Steps to Create Better Effie Case Studies

Camp + King’s Strategy Director and Head of Communications Planning offers tips based on firsthand judging experience.

Webby Award Nominees Announced
News

Webby Award Nominees Announced

Havas Group networks nominated in 10 categories

Havas Group Launches Blockchain Offering
News

Havas Group Launches Blockchain Offering

Havas Group is launching a blockchain offering in May to support businesses and entrepreneurs trying to break through in the burgeoning space.

Has the Ad Industry Finally Lost Its Soul?
Ideas

Has the Ad Industry Finally Lost Its Soul?

In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.

The 10 Steps to Making Passionate Consumers
Ideas

The 10 Steps to Making Passionate Consumers

"You must connect with customers on an emotional level to become a 'passion brand,'" says Havas Formula CEO Michael Olguin.

Seven Short, Sharp SEO Lessons to Heed in 2018
Ideas

Seven Short, Sharp SEO Lessons to Heed in 2018

From optimizing for mobile, the importance of testing, and the power of automation, here are seven quick tips to keep in mind when approaching your SEO strategy this year.

In the Spotlight
Agency Life

In the Spotlight

Havas UK CMO Tracey Barber chats about gender equality, breaking down barriers, plus balancing work and home life.

Why You May Be Putting the Next Elon Musk to Bed
Ideas

Why You May Be Putting the Next Elon Musk to Bed

Havas Dusseldorf's Arnaud Atchimon introduces you and your children to the wonderful world of creative technology.

What Tech Means for Fashion in 2018
Ideas

What Tech Means for Fashion in 2018

Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.

Creative Pick: Havas Group Shanghai
Work

Creative Pick: Havas Group Shanghai

“Chance never happens by chance,” says legendary French adman Jacques Séguéla about this emotional campaign from Havas Group Shanghai.

Havas Group Shortlisted in Creativepool Annual 2018
News

Havas Group Shortlisted in Creativepool Annual 2018

Register and Vote Today!

Bolloré: Digital Tech Reshaping Ad Industry
News

Bolloré: Digital Tech Reshaping Ad Industry

"China is the second largest advertising market in the world. We'll keep investing in China, and we're intent to invest more in the talent."

The Charity Sector Needs a Declutter
Ideas

The Charity Sector Needs a Declutter

Our industry needs to take its share of responsibility and to help support a change that builds trust in the organizations that represent the best in us.

Mind the Content Gap
Ideas

Mind the Content Gap

Too often ‘content’ seems to be seen essentially as messaging by creative and media stealth, writes Havas Media's Stuart Butler

Should Traditional Art and Copy Teams Still Exist?
Ideas

Should Traditional Art and Copy Teams Still Exist?

Havas Düsseldorf's Darren Richardson asks the why and how of changing this traditional way of thinking.

YouTube’s New Policies Divide the Creator Community
Ideas

YouTube’s New Policies Divide the Creator Community

What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.

Marketers Guideposts for 2018
Ideas

Marketers Guideposts for 2018

Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

Unlocking the Power of Celebrity for PR
Ideas

Unlocking the Power of Celebrity for PR

How can you best leverage a celebrity in a PR campaign? And is it worth it?

The Year of Intelligence: CES 2018 Takeaways
Ideas

The Year of Intelligence: CES 2018 Takeaways

Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.

What's in store for mobile in 2018
News

What's in store for mobile in 2018

Mobext's Lauren McAndrews sits down with Jun Group to talk about getting more out of data.

Facebook's big newsfeed rethink: 5 key lessons for brands
Ideas

Facebook's big newsfeed rethink: 5 key lessons for brands

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

The power of pharma brands
Ideas

The power of pharma brands

Nurturing a pharma brand and implementing "emotional selling" can help a product stand out from the competition.

Meaningful Interactions: The New Social Media Currency
Ideas

Meaningful Interactions: The New Social Media Currency

Mark Zuckerberg is right—we need to focus on people's well-being.

The Influential Year Ahead
Ideas

The Influential Year Ahead

"Video is the key to authenticity" writes Havas Media Group's Marc Schader

Design of the times: email trends 2018
Ideas

Design of the times: email trends 2018

Design’s getting deep

Annex New Wave Ad Agency
News

Annex New Wave Ad Agency

Instead of classic ad executives, The Annex is steered by musicians, social media influencers and mural artists.

Havas Portugal for NOS: The Secret of Christmas
Work

Havas Portugal for NOS: The Secret of Christmas

This new spot will get you right in the feels.

Why Mission Statements are a waste of time
Ideas

Why Mission Statements are a waste of time

If your operation isn’t unique your goal is to out-perform.

Dear Brands, Please Stay Home for the Holidays
Ideas

Dear Brands, Please Stay Home for the Holidays

’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray

iLife
Prosumer Reports

iLife

Would you date a robot?

Havas London for Heathrow Airport
Work

Havas London for Heathrow Airport

There’s no better gift than a holiday love story.

les gaulious kids revenge
Work

les gaulious kids revenge

Imagine a day where kids are in charge.

arnold for progressive
Work

arnold for progressive

Parentmorphosis—Are you becoming your parents?

havas canada bikes coffee havas canada fix coffee
Work

havas canada bikes coffee

Havas Canada solves a major problem for a one-stop bike and coffee shop in Toronto.

puppy love havas geneva
Work

puppy love havas geneva

Furry friends create warm, fuzzy feelings. And Havas Geneva brings those feelings to life in this new SPCA campaign.

Havas Paris The Race
Work

Havas Paris The Race

Behind the Work: Havas Paris and EDF's Fantastical 'Race'

Fuel Lisboa: Surprise, surprise
Work

Fuel Lisboa: Surprise, surprise

Fuel Lisboa Aims to Surprises Moviegoers With Twists

Getting to No. 1: Team of Warriors
Agency Life

Getting to No. 1: Team of Warriors

Havas Media Singapore knows that collaboration wins. They understand it so well that it led them to win Media Agency of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards.

ad tech isn't the answer
Ideas

ad tech isn't the answer

Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas

The only two questions you need to lead
Ideas

The only two questions you need to lead

Leadership is the navigation of a group of people, however big or small, from one place to another.

A love letter to advertising
Ideas

A love letter to advertising

"Advertising, I will never let you be a dirty word"

Will One Platform Rule All Brands?
Ideas

Will One Platform Rule All Brands?

With Alexa, Amazon is securing an early slice of the future voice search market and currently using her to shift its own products.

Getting to No. 1: Advertising’s Rocky Balboa
Agency Life

Getting to No. 1: Advertising’s Rocky Balboa

Fuel Lisboa is the reigning champ of the 2017 El Ojo awards.

One to Watch in 2018: Augmented Commerce
Ideas

One to Watch in 2018: Augmented Commerce

Retailers and brands need to look beyond initial gimmicks to AR's true potential.

No Bullsh*t Leadership
Ideas

No Bullsh*t Leadership

Today, as never before, people expect to have a voice, have a say and be listened to.

Getting to No. 1: Havas Media Spain Named Media Agency of the Year
Agency Life

Getting to No. 1: Havas Media Spain Named Media Agency of the Year

“The secret is easy to describe but very difficult to implement.”

Behind the Work: Havas New York Brews Up Some Love
Work

Behind the Work: Havas New York Brews Up Some Love

Late-night comic James Corden challenges real-life coffee drinkers with the ultimate taste test.

Content Marketing: Why you should give a damn
Ideas

Content Marketing: Why you should give a damn

We live in a world where consumers are time poor and always on the go.

Nikolaos Lerakis: VP of Design, Havas Montréal
Agency Life

Nikolaos Lerakis: VP of Design, Havas Montréal

He’s gone from leading a six-person design studio to taking a seat at the big players’ table.

Has creative’s well of originality dried up?
Ideas

Has creative’s well of originality dried up?

Are we Generation Un-original?

We Need GDPR ASAP
Ideas

We Need GDPR ASAP

General Data Protection Regulation (GDPR) will force us marketers to practice what we preach and help us make our brands more meaningful, argues David Burrows of Havas helia.

Advertising and the Future of Healthcare
Ideas

Advertising and the Future of Healthcare

The Battle for Alpha Eyeballs
Ideas

The Battle for Alpha Eyeballs

With half-term upon us, the rise of on-demand streaming services for children is the new front-line battle in on-demand content.

Havas Lofts: Class of November 2017
Agency Life

Havas Lofts: Class of November 2017

The journey begins.

A Tale of Two Worlds: Dominique Delport MIPCOM Keynote
Ideas

A Tale of Two Worlds: Dominique Delport MIPCOM Keynote

Rethinking value in agency-client relationships
Ideas

Rethinking value in agency-client relationships

The current uncertainty in the global socio-economic landscape presents us with the opportunity to rethink our way of working.

What You Can Learn About Someone Over Coffee
Ideas

What You Can Learn About Someone Over Coffee

Networking is a muscle, and you do get better at it over time.

The Evolution of Digital
Agency Life

The Evolution of Digital

Creative disruption is over. Creative integration is the way forward.

Being a Better Agency Partner cooperate
Ideas

Being a Better Agency Partner

There’s no shortage of opinions regarding what great client service looks like.

It's About the Idea in Today's Jump Culture
Ideas

It's About the Idea in Today's Jump Culture

How do we ensure that our creative ideas are not simply moving from an interruption to irritation?

The Mystery of an Unsold Sponsorship
Ideas

The Mystery of an Unsold Sponsorship

A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold.

Agencies Need to Embrace Generosity
Ideas

Agencies Need to Embrace Generosity

A form of collaboration is your company’s most important KPI

victors and spoils nei
Work

victors and spoils nei

A new campaign aims to improve the reputation of nuclear energy.

Future Is FeMale
Prosumer Reports

Future Is FeMale

Are women forever to be the subordinate sex, or are they the face of the future?

I Subscribe, You Subscribe, We All Subscribe
Ideas

I Subscribe, You Subscribe, We All Subscribe

Havas Formula's Emily Porter discusses the most effective way to communicate and promote the subscription model as more traditional brands shift to it

The Unsung Heroes of Healthcare
Ideas

The Unsung Heroes of Healthcare

When we ignore carers, we miss out on one of our best shots at driving treatment success, says David Hunt, CEO of Havas Lynx

Traction for Citroën: #Wooden2CV
Work

Traction for Citroën: #Wooden2CV

A French carmaker taps into its storied heritage for inspiration.

Social Media Is Not Your Fairy Godmother
Ideas

Social Media Is Not Your Fairy Godmother

Social media is not the magic wand that fixes the myriad issues your brand or business may be facing. So, how can we use it to its highest potential?

Havas Chicago for Moen: Power Clean
Work

Havas Chicago for Moen: Power Clean

“We found a new language to talk to people.” Havas Chicago’s Executive Creative Director, Paul Hirsch, reveals how his team transformed household utilities into a cinematic tale.

Your Career is a Collective Effort
Ideas

Your Career is a Collective Effort

Arnold Worldwide's new U.S. CCO gives credit where credit is due.

Havas Lemz for Greenchoice: Earth-chattering
Work

Havas Lemz for Greenchoice: Earth-chattering

Don’t just talk about it—be about it.

A (Very) Modern Tale of Media Effectiveness
Ideas

A (Very) Modern Tale of Media Effectiveness

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Building Hope One House at a Time
Agency Life

Building Hope One House at a Time

“It’s good for the community, the team, and the soul,” says Havas Worldwide Digital Canada’s Alex Chepovetsky, on why it’s important for agencies to take part in do-good projects.

Havas Canada: Toronto IS Everybody
Agency Life

Havas Canada: Toronto IS Everybody

The future isn't about "versus." Havas Canada's Cory Eisentraut says that the only way to get better is by working together.

The Bottom 100 Aims to Be Top of Mind
Work

The Bottom 100 Aims to Be Top of Mind

Ideas die, but if people are so invested that it becomes a passion of theirs, it’s impossible to stop.

Bridging the Generation Gap
Ideas

Bridging the Generation Gap

The digital world has become the Indian child’s playground.

TV Is Changing at a Breakneck Pace
Ideas

TV Is Changing at a Breakneck Pace

The media industry has been speculating the "death of TV" for some time now. Yet the industry is both thriving and changing at break-neck pace.

Beware of Black Boxes
Ideas

Beware of Black Boxes

Mike Wilson: Beware agency bosses touting attribution "black boxes."

Fixing an Elitist Culture
Ideas

Fixing an Elitist Culture

All the process in the world can’t fix an elitist or siloed culture, says Imogen Hewitt.

MONEY, MONEY, MON€Y: Attitudes Toward Credit, Consumption, and Cryptocurrency
Prosumer Reports

MONEY, MONEY, MON€Y: Attitudes Toward Credit, Consumption, and Cryptocurrency

The lingering effects of the global economic downturn and continued sociopolitical upheaval are taking a toll on people’s faith in the future.

Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty
Prosumer Reports

Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty

In the face of violent extremism and terror, widening income gaps, and an unremitting refugee crisis, people are turning their sights inward, to the familiar and secure.

Eaters Digest: The Future of Food
Prosumer Reports

Eaters Digest: The Future of Food

Most respondents consider junk food one of the greatest threats facing our species.

Project Superbrand: 10 Truths Reshaping the Corporate World
Prosumer Reports

Project Superbrand: 10 Truths Reshaping the Corporate World

Havas Group explores the evolution of corporate social responsibility and how companies are responding to intensified pressures to work toward the common good.

The Modern Nomad: Connect Me If You Can
Prosumer Reports

The Modern Nomad: Connect Me If You Can

People are more digitally connected than ever before—and yet, rather than feeling a greater sense of community, they are more prone to feeling alone and left behind.

iBody: The New Frontier
Prosumer Reports

iBody: The New Frontier

If given the option, 1 in 4 millennials would choose to be a cyborg.

The New Dynamics of Family
Prosumer Reports

The New Dynamics of Family

1 in 3 millennials believes marriage will eventually be obsolete

Hashtag Nation: Marketing to the Selfie Generation
Prosumer Reports

Hashtag Nation: Marketing to the Selfie Generation

6 in 10 millennials consider social media the new power of youth.

The New Consumer and the Sharing Economy
Prosumer Reports

The New Consumer and the Sharing Economy

A majority of global respondents say they could live happily without most of the things they own.

Building Brands That Matter
Prosumer Reports

Building Brands That Matter

What does a brand have to do to convince a shopper to choose it above all others?

Digital and the New Consumer: Emerging Paths to Purchase
Prosumer Reports

Digital and the New Consumer: Emerging Paths to Purchase

Nearly 8 in 10 global respondents worry at least occasionally about the safety of their financial information when shopping online

Community and Citizenship
Prosumer Reports

Community and Citizenship

1 in 3 millennials uses social media to change the world for the better.

Aging: Moving Beyond Youth Culture
Prosumer Reports

Aging: Moving Beyond Youth Culture

Most people retire before they have actually gotten old

This Digital Life Authors
Prosumer Reports

This Digital Life

68% of women and 63% of men worry about society’s loss of face-to-face interaction

Health and Wellness: My Body, Myself, Our Problem
Prosumer Reports

Health and Wellness: My Body, Myself, Our Problem

83% of Prosumers believe food is as effective as medicine in maintaining one’s overall health.

Millennials: The Challenger Generation
Prosumer Reports

Millennials: The Challenger Generation

58% of millennials say it is important to find brands they can be loyal to.

Gender Shift: Are Women the New Men?
Prosumer Reports

Gender Shift: Are Women the New Men?

Among millennials, 67% of women and 43% of men believe it will be women who will lead change in the world.

The New Consumer in the Age of Mindful Consumption
Prosumer Reports

The New Consumer in the Age of Mindful Consumption

72% are shopping more carefully and mindfully than they used to.

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