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Greg James

Greg James

Greg oversees strategy and content and has been part of the Havas family for over 15 years. Greg moved to New York six years ago to establish a US presence for Cake Group, the content and social marketing business acquired by Havas, where he had been a partner since 2001.

He began his career in film and theater marketing, working for the Edinburgh International Fringe Festival before moving into public relations where he managed communications for brands, which included Nestle, Fox and a number of dot-com startups. Capitalizing on this early digital experience he was a founding member of JCPR (now Edelman’s) online division. Joining Cake Group, he oversaw the agency’s first Unilever win and went on to grow the portfolio to manage 15 individual brands and harness the discipline of CPG marketing to define a new planning approach within the agency.

His experience spans client strategy, media, sponsorship, content, editorial and marketing for brands including Unilever, Nintendo, Vodafone, Coca-Cola, Molson Coors, LVMH, Fidelity Investments, Pinnacle Foods, and the National Association of Realtors.

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