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Greg James

Greg James

Greg James is the Global Chief Strategy Officer for Havas Media Group overseeing insight and data-informed strategy for clients across the organization. He has a background in creative and content marketing that informs his integrated approach to client consulting.

Beginning his career in film and theater at the Edinburgh Festival in Scotland, he moved into communications agencies including UK independent shop Impact and later Edelman working in digital and celebrity PR – keeping stories out of the press as often as getting them in…. Joining forward-thinking boutique agency Cake in 2001 he oversaw the agency’s first Unilever win and went on to grow the portfolio to manage over 15 brands and harness the discipline of CPG marketing to define a new planning approach within the agency.

During his time at Cake, he worked in digital, PR, experiential, sponsorship and advertiser-funded programming. He created a global content series around Vodafone’s F1 sponsorship airing in 30 countries and across laptops and cell phones in the early days of streaming video. He went on to define Vodafone’s global strategy in music, building partnerships with MTV and Last.FM, creating IP through events across Europe and working on an ambitious cross-platform, cross-market 26 episode online murder mystery series that garnered international awards and recognition (Who Killed Summer?).

In 2008 Greg took time out to complete an executive MBA which included study on organizational culture within marketing services agencies. Greg moved to New York in 2010 to establish a US presence for Cake as the de facto social and content division of Havas Media and quickly created campaigns for brands including Volvo, vitaminwater at the 2012 Olympics, Yahoo! and Panasonic.

In 2014 Greg became the Chief Strategy Officer for Havas Media in the USA where his expertise in earned, shared and owned media brought a fresh dimension to clients’ paid media investments. During his time as CSO, Havas Media North America reached record growth levels and he was part of the management team leading the business to win Agency of the Year in 2017 with both AdWeek and MediaPost, achieving a #1 RECMA score and launching Havas Healthcare, which handles over $1B in media spend.

In Spring 2018 he joined the worldwide leadership team as Global Chief Strategy Officer and is focused on improving strategy and insights work across the network as well as spearheading a thought leadership initiative around media effectiveness under the banner “Meaningful Media.”

Beyond Havas he is active in the community as a Board member of the Lower Manhattan Cultural Council, acts as an advisor to an e-commerce startup in home decor and enjoys spending time with his husband in their native homelands (UK and Portugal respectively).

Author posts

Not all News Platforms are Created Equal
Ideas

Not all News Platforms are Created Equal

Havas Media Group's Greg James on how the "trust we place in certain media also has huge implications from a brand perspective."

The State We’re In? Digital Miosis
Ideas

The State We’re In? Digital Miosis

In a culture of distrust, clarity is key.

The Future of Cities and the Promise of IoT
Ideas

The Future of Cities and the Promise of IoT

Greg James, global chief strategy officer of Havas Media, on redefining the way we live

Challenger Brands vs Disruptors
Ideas

Challenger Brands vs Disruptors

How brands see themselves and how they require strategy to be framed accordingly, is of particular interest to me.

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