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Dennis Potgraven

Dennis Potgraven

Dennis oversees strategy development for Havas Creative Group and Havas Media Group in Greater China. He leads the integrated strategy teams in five Havas Villages in the region: Shanghai, Beijing, Guangzhou, Taipei, and Hong Kong. Following Havas’ Together strategy these teams work integrated for both creative and media clients. Besides he is responsible for the data and analytics teams.

Along his career he spent around 15 years at advertisers. In both senior business and functional roles he was responsible for marketing, marcom and media at management level. He worked for several FMCG and retail companies including Nestlé, Friesland Campina and Delhaize/Ahold where he built a successful track record of establishing brands and delivering integrated marketing communication.

Within Havas, Dennis started at our Amsterdam office. He was transferred to Hong Kong and Shanghai subsequently. Over the years he worked on clients like Danone, KIA, LG, KLM, Reckitt Benckiser, Coty, AXA, Emirates, Peugeot Citroen, Disney, Remy Cointreau, Swarovski, Tyson, IKEA and Hermes.

He developed thought leadership research and publications on Generation Y advertising, the ROI on Social Media and the Fast Developing Brand Landscape in China.

He acquired profound knowledge and experience of the Chinese market during his years in China. As such he has been proven a trusted and valuable contributor for international and local brands to their growth path in this fast developing and challenging market.

As a strategist, he is passionate about driving breakthrough marketing campaigns (focused on digital & owned media) and driving growth by energizing brands. He is fact-based with a creative mind and has international experience in various markets in Europe and Asia.

Dennis graduated in Business Economics, specialized in International Marketing Management and effected postgraduate programs at London Business School (UK) and Neyenrode Business University (NL).

Author posts

Making e-commerce in China Meaningful
Ideas

Making e-commerce in China Meaningful

E-commerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

The Rising Potential of China's New Seniors
Ideas

The Rising Potential of China's New Seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

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