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Christopher Merolle

Christopher Merolle

Chris Merolle is the U.S. Head of Marketing Technology and Data Consulting. In this role, Chris is responsible for leading data strategy and marketing/advertising technology consulting engagements across multiple clients as well as providing strategic guidance to internal teams. He also supports the usage of Converged, Havas Media’s proprietary identity-based audience planning platform, from a first party data enrichment and audience activation perspective.  Prior to this position, Chris was a Senior Marketing Analytics Lead working with clients including TD Bank, the NFL, and Choice Hotels. As part of his responsibilities, he partnered with internal stakeholders and clients to deliver strategic, customized measurement frameworks and innovative analytics solutions closely aligned to marketing and business objectives.

Chris is well versed in cross-channel measurement, data onboarding, data visualization, DMPs and CDPs, mobile app measurement, multi-touch attribution, personalization, tag management, and web analytics. He has partnered with global brand and acquisition clients within both the B2C and B2B space. His experience spans various verticals including Automotive, CPG, E-commerce, Financial Services, Media & Entertainment, Mobile Gaming, Nonprofit, Retail, Retail Banking, Sports, and Travel & Hospitality.

Chris has a B.S. in Business Administration/Marketing from Marist College and a M.S. in Integrated Marketing/Marketing Analytics from New York University.

Author posts

All Cookies Go Stale
Ideas

All Cookies Go Stale

Christopher Merolle, Havas Media Group’s VP Group Director, MarTech and Data Consulting, talks about a future cookie-less world.

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