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Adrienne Cadena

Adrienne Cadena

Shortly after starting at Havas Formula in 2005, Adrienne Cadena helped to launch the agency’s brand activation arm, Havas Street. Now serving as its president, Adrienne played an instrumental role in driving Street’s dramatic growth and raising its profile to become one of the foremost activation agencies in the country.

In addition to her knack for business development, Adrienne has successfully created and managed programs for numerous high-profile consumer and lifestyle clients. Her work has included everything from sampling and experiential campaigns (Heineken USA, Metro by T-Mobile, Nestlé, KeVita) and mobile marketing tours (Polk Audio, CHI CHI’S salsa) to large-scale activations (Mike’s Hard Lemonade, Wholly Guacamole) and creative publicity stunts (Panda Express, edible).

Overseeing her team out of Havas Formula’s Los Angeles office, Adrienne manages everything from concept development, strategy and program planning to program results, analysis, and financial management. Always seeking ways to make Havas Street stand apart from the competition, she developed customized online reporting systems to track and measure programs, and she was instrumental in launching Havas Street’s internal recruiting department, which has vetted 25,000+ qualified brand ambassadors nationwide for client programs.

In 2015, Adrienne was awarded the 40 Under 40 Award by PRWeek. A University of Southern California graduate with a master’s degree in communication management, Adrienne serves on the board of advisors for The Center for PR, a group started within USC’s Annenberg School of Communication. In this capacity, she helps to connect corporations, agencies, academics, and students to define the future of the industry and develop those who will shape it.

In her spare time, Adrienne likes to stay active by taking Pilates reformer classes, enjoys spending time with her husband and three daughters, and always cheers on her favorite teams—the Los Angeles Lakers and USC Trojans.

Author posts

Old is, well, gold.
Ideas

Old is, well, gold.

Havas Street's Adrienne Cadena on how incorporating nostalgia into experiential campaigns is the key to consumer connection.

What the 2018 Winter Olympics Can Teach You About Winning
Ideas

What the 2018 Winter Olympics Can Teach You About Winning

Havas Street's Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work.

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