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Adrienne Cadena

Adrienne Cadena

Adrienne Cadena has led Havas Formula’s experiential division, Havas Street, since its inception in 2007. Currently serving as its senior vice president, she has played an instrumental role in driving Havas Street’s dramatic growth and raising its profile to become one of the nation’s foremost providers of brand activation services. In her 13-year tenure with the agency, Cadena has created and managed successful programs for clients including Heineken USA, Panda Express, Kashi, MetroPCS, Hormel, and many more. Based in Los Angeles and responsible for program strategy, workflow process and budget management, she oversees a core team of experiential marketers, as well as an internal recruiting department and thousands of brand ambassadors nationwide. Cadena graduated from University of Southern California with a master’s degree in communication management. She enjoys spending time with her husband and two girls, hitting the gym when she can, and rooting for her beloved Lakers.

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