Ideas
Ideas
How To Become The Unencumbered Incumbent
Havas Formula's Emily Porter on how agencies should fight for what they believe is rightfully theirs.
The Future of Cities and the Promise of IoT
Greg James, global chief strategy officer of Havas Media, on redefining the way we live
Next-Level Marketing Lessons From Kendrick Lamar
Here's how to build your brand like the iconic hip-hop star.
Make ’Em Laugh
BETC Paris’ Lennie Stern argues that achieving the right balance between emotional clues and informative content leads to effectiveness.
The Truth About Gaming
Gameloft North America’s Casey Campbell on why everything you think you know about gaming is wrong.
Young Consumer Perspectives On Meaningful Media
From Netflix to WeChat to YouTube, the media landscape is changing.
Brighter Lights, Bigger Cities
Today, 55% of the world’s population lives in cities. By 2050, two-thirds of us will.
Skirting Diversity and the Fashion Industry Issue
"Now that we are focused in diversity of workforces, as well as the internal workings of the fashion industry, fashion businesses are under a double-headed microscope."
5 Innovation Challenges for Cannabis Products
"To compel apprehensive new users, successful cannabis brands should explore how best to inspire without intimidating."
The Key Ingredients of Co-Branding
Conran Design Group’s David Keefe on designing brand intersections that create unique market value.
The New Value of Social Data
Modern times call for a modern approach. Discover how social media’s rapid evolution impacts our everyday lives.
A New Yorker in Düsseldorf: A Humbling Experience
Havas Düsseldorf's Sarah Roach shares a couple of crucial expat lessons.
Threading the Naming Needle
Deconstructing the challenges of naming in a global, digital marketplace.
The Age of DIY Health
People trust Google more than pharma companies to reinvent medicine in the coming years.
A New Conversation
Discover the new wave of communication that’s harnessing the potential of the latest cancer treatments.
Cannes 2018: Six Takeaways from the Festival of Creativity
“Good intentions, talent, and ethics—they will power through anything.”
What Is Voice Marketing?
Havas Singapore’s Moritz Fischer looks at the impact voice has on the marketing landscape in Singapore.
Media Industry Insights with Anita Nayyar
Here she explores how a turbulent year has affected media around the world, and why meaningful content is still king.
To Buy, or Not to Buy
Our latest Prosumer Report looks at the “new balance between the ‘me’ and the world people want to find.”
Everything You Need to Know About GDPR
GDPR is a regulation that you’ll want to take seriously.
Data and Young People
How GDPR Can Save Marketers’ Relationships with the 20-something consumer
Collision 2018: Tech, Innovation, and Conversation
Havas Montréal’s Élodie Doua brings us the highlights from one of the fastest-growing tech conferences in North America.
Strategies for Connecting With Seniors
By 2032, people over the age of 50 will contribute 52% of the total U.S. GDP. Life expectancy has grown, and with that, seniors are staying in the workforce longer & living more vibrant, active lives
What Did You Say? And What Did You Mean to Say?
Havas Düsseldorf Senior Strategic Planner Marion Mangold on the importance of language
Being “Always On” Is Taking a Toll
Red Agency Trends Report Finds Change Is the Only Certainty. Standing Still Is Not An Option.
The Instagram Bots Are Dead, So What Now?
Socialyse's Nik Speller on why the industry is going to have to stay on its toes
5 Steps to Create Better Effie Case Studies
Camp + King’s Strategy Director and Head of Communications Planning offers tips based on firsthand judging experience.
Building a New Model
Hannah Lees, senior account manager at Havas Media and named among Campaign's 2017 Faces to Watch, shares her lessons from the ladder.
Has the Ad Industry Finally Lost Its Soul?
In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.
Challenger Brands vs Disruptors
How brands see themselves and how they require strategy to be framed accordingly, is of particular interest to me.
The 10 Steps to Making Passionate Consumers
"You must connect with customers on an emotional level to become a 'passion brand,'" says Havas Formula CEO Michael Olguin.
Making Meaningful Connections With Busy Consumers
“Respect your customers' time and you'll reap the rewards,” writes Havas Düsseldorf's Mathias Staar.
Seven Short, Sharp SEO Lessons to Heed in 2018
From optimizing for mobile, the importance of testing, and the power of automation, here are seven quick tips to keep in mind when approaching your SEO strategy this year.
Influencer Marketing Needs More Transparency
And it’s the social networks that need to make that happen.
Three New Things That Will Change Mobile Marketing
In a hyper-connected world, brands need to build people’s trust in technologies.
What the 2018 Winter Olympics Can Teach You About Winning
Havas Street's Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work.
Why You May Be Putting the Next Elon Musk to Bed
Havas Dusseldorf's Arnaud Atchimon introduces you and your children to the wonderful world of creative technology.
Are We Entering Content Marketing’s Age of Enlightenment?
Journalist David Benady looks at some of the innovations driving content marketing forward.
Vero and Tenuous Grip of Social Networks
We all know that social networks—just like companies, fads, fashions, and everything else in the world—can fail.
What Role Will 5G Play at Mobile World Congress?
Future network standard 5G is expected to take centre-stage at this year’s MWC in Barcelona, but, despite the excitement, Marc Schader expects some of the substantive issues to go unquestioned.
What Tech Means for Fashion in 2018
Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.
Investments at Havas Media
Havas Media is structuring itself to deliver business outcome through a strong focus on data.
5 Things Brands Should Know Before Building a Bot
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says the director of digital strategy at Arnold.
Focusing on Emotional Technology
“If you don’t understand where an individual is emotionally, you cannot effectively help them.”
The Leader as a Sculptor
Leadership is a zero sum game, increased focus in one area must, as a direct consequence, lead to reduced focus in another. This may seem obvious, but it is surprising how hard people find it to do.
The Charity Sector Needs a Declutter
Our industry needs to take its share of responsibility and to help support a change that builds trust in the organizations that represent the best in us.
A Case For Rebranding The Older Worker
The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.
Smart Data Is Genius
Dana Blanco-Revah and Mark McQuay of Havas Group explain why everyone should get data smart.
Mind the Content Gap
Too often ‘content’ seems to be seen essentially as messaging by creative and media stealth, writes Havas Media's Stuart Butler
Should Traditional Art and Copy Teams Still Exist?
Havas Düsseldorf's Darren Richardson asks the why and how of changing this traditional way of thinking.
YouTube’s New Policies Divide the Creator Community
What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.
Marketers Guideposts for 2018
Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.
Unlocking the Power of Celebrity for PR
How can you best leverage a celebrity in a PR campaign? And is it worth it?
The Year of Intelligence: CES 2018 Takeaways
Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Facebook's big newsfeed rethink: 5 key lessons for brands
Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.
The power of pharma brands
Nurturing a pharma brand and implementing "emotional selling" can help a product stand out from the competition.
Meaningful Interactions: The New Social Media Currency
Mark Zuckerberg is right—we need to focus on people's well-being.
The Influential Year Ahead
"Video is the key to authenticity" writes Havas Media Group's Marc Schader
Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds
Only by using technology to create a better, more meaningful world, will we reverse the need and desire to retreat into virtual existences.
The year ahead for advertising agencies: expect more disruption and a creative renaissance
Tough times are looming, but despite this, the fundamental truths underpinning the industry will remain in place, writes Chris Hirst chairman of Havas UK and chief executive of Havas Europe.
Who’s afraid of the big bad pharma?
Ashley Davies joined Havas Lynx after leaving academic research for a big pharma career. Here, she shares and addresses some of the criticisms she faces as an ex-research scientist in the pharma world
Annual Trends Report 20 trends for 2018
The D-Words: On Disruption, Despair and Dumpster Fires
The Pleasures and Pressures of a Lifetime of Trendspotting
The challenge for trendspotters has been how to deal with the massive volume of information and the sheer number of people who are online and expressing themselves.
Why Mission Statements are a waste of time
If your operation isn’t unique your goal is to out-perform.
Dear Brands, Please Stay Home for the Holidays
’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray
ad tech isn't the answer
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas
The only two questions you need to lead
Leadership is the navigation of a group of people, however big or small, from one place to another.
Will One Platform Rule All Brands?
With Alexa, Amazon is securing an early slice of the future voice search market and currently using her to shift its own products.
CMO + CIO = Better Customer Experience
Get it right, and these two elements can become the most effective duo in marketing to date.
One to Watch in 2018: Augmented Commerce
Retailers and brands need to look beyond initial gimmicks to AR's true potential.
No Bullsh*t Leadership
Today, as never before, people expect to have a voice, have a say and be listened to.
Content Marketing: Why you should give a damn
We live in a world where consumers are time poor and always on the go.
We Need GDPR ASAP
General Data Protection Regulation (GDPR) will force us marketers to practice what we preach and help us make our brands more meaningful, argues David Burrows of Havas helia.
The Battle for Alpha Eyeballs
With half-term upon us, the rise of on-demand streaming services for children is the new front-line battle in on-demand content.
A Tale of Two Worlds: Dominique Delport MIPCOM Keynote
Rethinking value in agency-client relationships
The current uncertainty in the global socio-economic landscape presents us with the opportunity to rethink our way of working.
What You Can Learn About Someone Over Coffee
Networking is a muscle, and you do get better at it over time.
Being a Better Agency Partner
There’s no shortage of opinions regarding what great client service looks like.
It's About the Idea in Today's Jump Culture
How do we ensure that our creative ideas are not simply moving from an interruption to irritation?
The Mystery of an Unsold Sponsorship
A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold.
Agencies Need to Embrace Generosity
A form of collaboration is your company’s most important KPI
I Subscribe, You Subscribe, We All Subscribe
Havas Formula's Emily Porter discusses the most effective way to communicate and promote the subscription model as more traditional brands shift to it
The Unsung Heroes of Healthcare
When we ignore carers, we miss out on one of our best shots at driving treatment success, says David Hunt, CEO of Havas Lynx
Social Media Is Not Your Fairy Godmother
Social media is not the magic wand that fixes the myriad issues your brand or business may be facing. So, how can we use it to its highest potential?
Your Career is a Collective Effort
Arnold Worldwide's new U.S. CCO gives credit where credit is due.
A (Very) Modern Tale of Media Effectiveness
Havas Group's head of performance planning retells a very modern tale of media effectiveness.
TV Is Changing at a Breakneck Pace
The media industry has been speculating the "death of TV" for some time now. Yet the industry is both thriving and changing at break-neck pace.
Fixing an Elitist Culture
All the process in the world can’t fix an elitist or siloed culture, says Imogen Hewitt.