havas Content printed form Havas - The Download -

Ideas

Ideas

5 Innovation Challenges for Cannabis Products
Ideas

5 Innovation Challenges for Cannabis Products

"To compel apprehensive new users, successful cannabis brands should explore how best to inspire without intimidating."

The Key Ingredients of Co-Branding
Ideas

The Key Ingredients of Co-Branding

Conran Design Group’s David Keefe on designing brand intersections that create unique market value.

The New Value of Social Data
Ideas

The New Value of Social Data

Modern times call for a modern approach. Discover how social media’s rapid evolution impacts our everyday lives.

A New Yorker in Düsseldorf: A Humbling Experience
Ideas

A New Yorker in Düsseldorf: A Humbling Experience

Havas Düsseldorf's Sarah Roach shares a couple of crucial expat lessons.

Threading the Naming Needle
Ideas

Threading the Naming Needle

Deconstructing the challenges of naming in a global, digital marketplace.

The Age of DIY Health
Ideas

The Age of DIY Health

People trust Google more than pharma companies to reinvent medicine in the coming years.

Nostalgia Isn't What It Used To Be
Ideas

Nostalgia Isn't What It Used To Be

Look back the right way.

A New Conversation
Ideas

A New Conversation

Discover the new wave of communication that’s harnessing the potential of the latest cancer treatments.

Cannes 2018: Six Takeaways from the Festival of Creativity
Ideas

Cannes 2018: Six Takeaways from the Festival of Creativity

“Good intentions, talent, and ethics—they will power through anything.”

What Is Voice Marketing?
Ideas

What Is Voice Marketing?

Havas Singapore’s Moritz Fischer looks at the impact voice has on the marketing landscape in Singapore.

Media Industry Insights with Anita Nayyar
Ideas

Media Industry Insights with Anita Nayyar

Here she explores how a turbulent year has affected media around the world, and why meaningful content is still king.

To Buy, or Not to Buy
Ideas

To Buy, or Not to Buy

Our latest Prosumer Report looks at the “new balance between the ‘me’ and the world people want to find.”

Everything You Need to Know About GDPR
Ideas

Everything You Need to Know About GDPR

GDPR is a regulation that you’ll want to take seriously.

Data and Young People
Ideas

Data and Young People

How GDPR Can Save Marketers’ Relationships with the 20-something consumer

Collision 2018: Tech, Innovation, and Conversation
Ideas

Collision 2018: Tech, Innovation, and Conversation

Havas Montréal’s Élodie Doua brings us the highlights from one of the fastest-growing tech conferences in North America.

Strategies for Connecting With Seniors
Ideas

Strategies for Connecting With Seniors

By 2032, people over the age of 50 will contribute 52% of the total U.S. GDP. Life expectancy has grown, and with that, seniors are staying in the workforce longer & living more vibrant, active lives

What Did You Say? And What Did You Mean to Say?
Ideas

What Did You Say? And What Did You Mean to Say?

Havas Düsseldorf Senior Strategic Planner Marion Mangold on the importance of language

Being “Always On” Is Taking a Toll
Ideas

Being “Always On” Is Taking a Toll

Red Agency Trends Report Finds Change Is the Only Certainty. Standing Still Is Not An Option.

The Instagram Bots Are Dead, So What Now?
Ideas

The Instagram Bots Are Dead, So What Now?

Socialyse's Nik Speller on why the industry is going to have to stay on its toes

5 Steps to Create Better Effie Case Studies
Ideas

5 Steps to Create Better Effie Case Studies

Camp + King’s Strategy Director and Head of Communications Planning offers tips based on firsthand judging experience.

Building a New Model
Ideas

Building a New Model

Hannah Lees, senior account manager at Havas Media and named among Campaign's 2017 Faces to Watch, shares her lessons from the ladder.

Has the Ad Industry Finally Lost Its Soul?
Ideas

Has the Ad Industry Finally Lost Its Soul?

In the flurry to embrace technology, many creatives have lost sense of their identities and become just great salesmen of machines, writes Havas' Valerie Madon.

Challenger Brands vs Disruptors
Ideas

Challenger Brands vs Disruptors

How brands see themselves and how they require strategy to be framed accordingly, is of particular interest to me.

The 10 Steps to Making Passionate Consumers
Ideas

The 10 Steps to Making Passionate Consumers

"You must connect with customers on an emotional level to become a 'passion brand,'" says Havas Formula CEO Michael Olguin.

Making Meaningful Connections With Busy Consumers
Ideas

Making Meaningful Connections With Busy Consumers

“Respect your customers' time and you'll reap the rewards,” writes Havas Düsseldorf's Mathias Staar.

Seven Short, Sharp SEO Lessons to Heed in 2018
Ideas

Seven Short, Sharp SEO Lessons to Heed in 2018

From optimizing for mobile, the importance of testing, and the power of automation, here are seven quick tips to keep in mind when approaching your SEO strategy this year.

Influencer Marketing Needs More Transparency
Ideas

Influencer Marketing Needs More Transparency

And it’s the social networks that need to make that happen.

Three New Things That Will Change Mobile Marketing
Ideas

Three New Things That Will Change Mobile Marketing

In a hyper-connected world, brands need to build people’s trust in technologies.

The future of the ad industry is you, and you, and you
Ideas

The future of the ad industry is you, and you, and you

The future is you, and you, and you

What the 2018 Winter Olympics Can Teach You About Winning
Ideas

What the 2018 Winter Olympics Can Teach You About Winning

Havas Street's Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work.

Why You May Be Putting the Next Elon Musk to Bed
Ideas

Why You May Be Putting the Next Elon Musk to Bed

Havas Dusseldorf's Arnaud Atchimon introduces you and your children to the wonderful world of creative technology.

Are We Entering Content Marketing’s Age of Enlightenment?
Ideas

Are We Entering Content Marketing’s Age of Enlightenment?

Journalist David Benady looks at some of the innovations driving content marketing forward.

Vero and Tenuous Grip of Social Networks
Ideas

Vero and Tenuous Grip of Social Networks

We all know that social networks—just like companies, fads, fashions, and everything else in the world—can fail.

What Role Will 5G Play at Mobile World Congress?
Ideas

What Role Will 5G Play at Mobile World Congress?

Future network standard 5G is expected to take centre-stage at this year’s MWC in Barcelona, but, despite the excitement, Marc Schader expects some of the substantive issues to go unquestioned.

What Tech Means for Fashion in 2018
Ideas

What Tech Means for Fashion in 2018

Technology is infusing the fashion and beauty industries with more innovations than ever before, giving buyers, editors, and fans a fresh new way to interact with the latest designs.

Investments at Havas Media
Ideas

Investments at Havas Media

Havas Media is structuring itself to deliver business outcome through a strong focus on data.

5 Things Brands Should Know Before Building a Bot
Ideas

5 Things Brands Should Know Before Building a Bot

Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says the director of digital strategy at Arnold.

Focusing on Emotional Technology
Ideas

Focusing on Emotional Technology

“If you don’t understand where an individual is emotionally, you cannot effectively help them.”

The Leader as a Sculptor
Ideas

The Leader as a Sculptor

Leadership is a zero sum game, increased focus in one area must, as a direct consequence, lead to reduced focus in another. This may seem obvious, but it is surprising how hard people find it to do.

The Charity Sector Needs a Declutter
Ideas

The Charity Sector Needs a Declutter

Our industry needs to take its share of responsibility and to help support a change that builds trust in the organizations that represent the best in us.

A Case For Rebranding The Older Worker
Ideas

A Case For Rebranding The Older Worker

The industry doesn't seem to have room for many over 40. But once we reach that milestone, invisible can't be the new normal, says Havas PR's Marian Salzman.

Smart Data Is Genius
Ideas

Smart Data Is Genius

Dana Blanco-Revah and Mark McQuay of Havas Group explain why everyone should get data smart.

Mind the Content Gap
Ideas

Mind the Content Gap

Too often ‘content’ seems to be seen essentially as messaging by creative and media stealth, writes Havas Media's Stuart Butler

Should Traditional Art and Copy Teams Still Exist?
Ideas

Should Traditional Art and Copy Teams Still Exist?

Havas Düsseldorf's Darren Richardson asks the why and how of changing this traditional way of thinking.

YouTube’s New Policies Divide the Creator Community
Ideas

YouTube’s New Policies Divide the Creator Community

What could these new regulations mean for microinfluencers on YouTube? Arnold Worldwide's Katie Ginsberg explores.

Marketers Guideposts for 2018
Ideas

Marketers Guideposts for 2018

Marketers should forgo the resolutions this year and focus on larger considerations that can serve as simple guideposts to validate their decision-making.

Unlocking the Power of Celebrity for PR
Ideas

Unlocking the Power of Celebrity for PR

How can you best leverage a celebrity in a PR campaign? And is it worth it?

The Year of Intelligence: CES 2018 Takeaways
Ideas

The Year of Intelligence: CES 2018 Takeaways

Our key takeaways cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.

Facebook's big newsfeed rethink: 5 key lessons for brands
Ideas

Facebook's big newsfeed rethink: 5 key lessons for brands

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

The power of pharma brands
Ideas

The power of pharma brands

Nurturing a pharma brand and implementing "emotional selling" can help a product stand out from the competition.

Meaningful Interactions: The New Social Media Currency
Ideas

Meaningful Interactions: The New Social Media Currency

Mark Zuckerberg is right—we need to focus on people's well-being.

The Influential Year Ahead
Ideas

The Influential Year Ahead

"Video is the key to authenticity" writes Havas Media Group's Marc Schader

Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds
Ideas

Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds

Only by using technology to create a better, more meaningful world, will we reverse the need and desire to retreat into virtual existences.

The year ahead for advertising agencies: expect more disruption and a creative renaissance
Ideas

The year ahead for advertising agencies: expect more disruption and a creative renaissance

Tough times are looming, but despite this, the fundamental truths underpinning the industry will remain in place, writes Chris Hirst chairman of Havas UK and chief executive of Havas Europe.

Who’s afraid of the big bad pharma?
Ideas

Who’s afraid of the big bad pharma?

Ashley Davies joined Havas Lynx after leaving academic research for a big pharma career. Here, she shares and addresses some of the criticisms she faces as an ex-research scientist in the pharma world

Do You Have a Future in Trendspotting? 9 Ways to Tell
Ideas

Do You Have a Future in Trendspotting? 9 Ways to Tell

Is scanning in your DNA?

Design of the times: email trends 2018
Ideas

Design of the times: email trends 2018

Design’s getting deep

Annual Trends Report 20 trends for 2018
Ideas

Annual Trends Report 20 trends for 2018

The D-Words: On Disruption, Despair and Dumpster Fires

The Pleasures and Pressures of a Lifetime of Trendspotting
Ideas

The Pleasures and Pressures of a Lifetime of Trendspotting

The challenge for trendspotters has been how to deal with the massive volume of information and the sheer number of people who are online and expressing themselves.

Why Mission Statements are a waste of time
Ideas

Why Mission Statements are a waste of time

If your operation isn’t unique your goal is to out-perform.

Dear Brands, Please Stay Home for the Holidays
Ideas

Dear Brands, Please Stay Home for the Holidays

’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray

ad tech isn't the answer
Ideas

ad tech isn't the answer

Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas

The only two questions you need to lead
Ideas

The only two questions you need to lead

Leadership is the navigation of a group of people, however big or small, from one place to another.

A love letter to advertising
Ideas

A love letter to advertising

"Advertising, I will never let you be a dirty word"

Will One Platform Rule All Brands?
Ideas

Will One Platform Rule All Brands?

With Alexa, Amazon is securing an early slice of the future voice search market and currently using her to shift its own products.

CMO + CIO = Better Customer Experience
Ideas

CMO + CIO = Better Customer Experience

Get it right, and these two elements can become the most effective duo in marketing to date.

One to Watch in 2018: Augmented Commerce
Ideas

One to Watch in 2018: Augmented Commerce

Retailers and brands need to look beyond initial gimmicks to AR's true potential.

No Bullsh*t Leadership
Ideas

No Bullsh*t Leadership

Today, as never before, people expect to have a voice, have a say and be listened to.

Content Marketing: Why you should give a damn
Ideas

Content Marketing: Why you should give a damn

We live in a world where consumers are time poor and always on the go.

Has creative’s well of originality dried up?
Ideas

Has creative’s well of originality dried up?

Are we Generation Un-original?

We Need GDPR ASAP
Ideas

We Need GDPR ASAP

General Data Protection Regulation (GDPR) will force us marketers to practice what we preach and help us make our brands more meaningful, argues David Burrows of Havas helia.

Advertising and the Future of Healthcare
Ideas

Advertising and the Future of Healthcare

The Battle for Alpha Eyeballs
Ideas

The Battle for Alpha Eyeballs

With half-term upon us, the rise of on-demand streaming services for children is the new front-line battle in on-demand content.

A Tale of Two Worlds: Dominique Delport MIPCOM Keynote
Ideas

A Tale of Two Worlds: Dominique Delport MIPCOM Keynote

Rethinking value in agency-client relationships
Ideas

Rethinking value in agency-client relationships

The current uncertainty in the global socio-economic landscape presents us with the opportunity to rethink our way of working.

What You Can Learn About Someone Over Coffee
Ideas

What You Can Learn About Someone Over Coffee

Networking is a muscle, and you do get better at it over time.

Being a Better Agency Partner cooperate
Ideas

Being a Better Agency Partner

There’s no shortage of opinions regarding what great client service looks like.

It's About the Idea in Today's Jump Culture
Ideas

It's About the Idea in Today's Jump Culture

How do we ensure that our creative ideas are not simply moving from an interruption to irritation?

The Mystery of an Unsold Sponsorship
Ideas

The Mystery of an Unsold Sponsorship

A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold.

Agencies Need to Embrace Generosity
Ideas

Agencies Need to Embrace Generosity

A form of collaboration is your company’s most important KPI

I Subscribe, You Subscribe, We All Subscribe
Ideas

I Subscribe, You Subscribe, We All Subscribe

Havas Formula's Emily Porter discusses the most effective way to communicate and promote the subscription model as more traditional brands shift to it

The Unsung Heroes of Healthcare
Ideas

The Unsung Heroes of Healthcare

When we ignore carers, we miss out on one of our best shots at driving treatment success, says David Hunt, CEO of Havas Lynx

Will AR Lead to Digitization—of Everything?
Ideas

Will AR Lead to Digitization—of Everything?

The digitization of (nearly) everything

Social Media Is Not Your Fairy Godmother
Ideas

Social Media Is Not Your Fairy Godmother

Social media is not the magic wand that fixes the myriad issues your brand or business may be facing. So, how can we use it to its highest potential?

Your Career is a Collective Effort
Ideas

Your Career is a Collective Effort

Arnold Worldwide's new U.S. CCO gives credit where credit is due.

A (Very) Modern Tale of Media Effectiveness
Ideas

A (Very) Modern Tale of Media Effectiveness

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Bake AI Into Your Business
Ideas

Bake AI Into Your Business

7 steps to infusing AI into your business

Ethics of AI in Advertising Robot
Ideas

Ethics of AI in Advertising

There's a right and a wrong way to use artificial intelligence.

Bridging the Generation Gap
Ideas

Bridging the Generation Gap

The digital world has become the Indian child’s playground.

TV Is Changing at a Breakneck Pace
Ideas

TV Is Changing at a Breakneck Pace

The media industry has been speculating the "death of TV" for some time now. Yet the industry is both thriving and changing at break-neck pace.

Chatbots in Media and Entertainment
Ideas

Chatbots in Media and Entertainment

7 roles that chatbots could play in the future.

Beware of Black Boxes
Ideas

Beware of Black Boxes

Mike Wilson: Beware agency bosses touting attribution "black boxes."

Fixing an Elitist Culture
Ideas

Fixing an Elitist Culture

All the process in the world can’t fix an elitist or siloed culture, says Imogen Hewitt.

contact our office

Call:

Stop by:

Connect: