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Bolloré: Digital tech reshaping ad industry

Bolloré: Digital tech reshaping ad industry

Havas Global Comms

Havas Global Comms

February 14, 2018

"China is the second largest advertising market in the world. We'll keep investing in China, and we're intent to invest more in the talent."

Digital tech is "the biggest revolution after electricity and cars, and it's completely changing the way people communicate with each other."

China Daily

Feb. 14, 2018

Yannick Bolloré, global chairman and CEO of the Paris-based advertising company Havas Group, believes that digital technology will shape how modern people communicate and bring big opportunity for Havas in China.

Bolloré was part of the delegation that accompanied French President Emmanuel Macron on the latter’s state visit to China in January. He said China’s fast-changing economic landscape, the evolving digital technology, and the Belt and Road Initiative are inspiring not only Havas Group but other European companies that are eyeing the Chinese market.

To provide better marketing and advertising solutions to its clients that want to tap into China, Havas Group has been scouting for partnerships since 2016.

Last year, it partnered with Guangdong Advertising Group Co, or GIMC, to form a joint venture, Havas GIMC Advertising Co Ltd, with an initial investment of 5 million euros ($6.19 million).

“We even received the blessings from President Macron himself. It is a sign of big success ahead,” said Bolloré. “We are waiting for the final details in the coming weeks, and the initial investment of 5 million euros is a good start for an advertising agency.

“This move represents a major step in Havas Group’s expansion in China. China is one of the fastest-growing markets in the world and now holds the second place in terms of advertising spends, which offers outstanding opportunities for brands.”

In an interview, Bolloré shared his views on Chinese digital technology and his management philosophy.

Read the full article.

Digital tech is "the biggest revolution after electricity and cars, and it's completely changing the way people communicate with each other."

China Daily

Feb. 14, 2018

Yannick Bolloré, global chairman and CEO of the Paris-based advertising company Havas Group, believes that digital technology will shape how modern people communicate and bring big opportunity for Havas in China.

Bolloré was part of the delegation that accompanied French President Emmanuel Macron on the latter’s state visit to China in January. He said China’s fast-changing economic landscape, the evolving digital technology, and the Belt and Road Initiative are inspiring not only Havas Group but other European companies that are eyeing the Chinese market.

To provide better marketing and advertising solutions to its clients that want to tap into China, Havas Group has been scouting for partnerships since 2016.

Last year, it partnered with Guangdong Advertising Group Co, or GIMC, to form a joint venture, Havas GIMC Advertising Co Ltd, with an initial investment of 5 million euros ($6.19 million).

“We even received the blessings from President Macron himself. It is a sign of big success ahead,” said Bolloré. “We are waiting for the final details in the coming weeks, and the initial investment of 5 million euros is a good start for an advertising agency.

“This move represents a major step in Havas Group’s expansion in China. China is one of the fastest-growing markets in the world and now holds the second place in terms of advertising spends, which offers outstanding opportunities for brands.”

In an interview, Bolloré shared his views on Chinese digital technology and his management philosophy.

Read the full article.

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