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Stopping Short Never Looked so Good

Stopping Short Never Looked so Good

Natasha Smith

Natasha Smith

February 27, 2018

And you should see who’s driving.

Havas Milan and Creative Director Francesca De Luca put us behind the wheel of this seductive new campaign for Peugeot. You’re going to want to pay attention to this one.

 

So, tell us the storyline for this spot.

The valet at a luxury hotel goes to fetch Stefano Accorsi’s car: a Peugeot 208. The woman is so stunned by the car’s technology that she fails to stop by the actor who is waiting for it by the hotel entrance. Accorsi chases after his 208, shouting at the top of his lungs, “I’ve got a match to play!” The woman, hearing his cry, gets distracted and nearly crashes into the car in front of her, except the 208’s automatic braking system prevents this from happening.

What was the insight that led you to create this story?

The moment you try out a Peugeot 208, you’ll be amazed by its technology.

What is the goal of this ad—and the ongoing campaign?

To showcase Peugeot 208’s stunning, high-quality technology.

Why does Stefano Accorsi make an effective brand ambassador for Peugeot Italia?

Stefano Accorsi interprets in a consistent and always innovative way the technological excellence, charm, and familiar feeling of the Peugeot brand.

"They like a good story that's clever, funny, and not predictable."

Any fun or unexpected moments while making this spot?

Stefano Accorsi is pretty famous in Italy. During the exterior shots, the troupe constantly had to cope with a great number of fans.

How is this spot different from other car commercials?

Here, technological features are an integral part of the story. Would Stefano and the car valet ever have met without the help of the Active City Brake?

How is the Italian audience different from those in other markets?

It’s not too different. They like a good story that’s clever, funny, and not predictable.

What other activations, if any, are supporting this campaign?

The TV spot continues on the web. That’s why we have two more episodes planned, this time in short 15-second formats. They will be like sequels to the main story, where the two protagonists come across each other again. Each episode revolves around a different technological feature.

CREDITS

AGENCY: Havas Milan

MARKETING DIRECTOR: Gianmarco Ottolini

ADVERTISING MANAGER: Anna de Gaetano

CREATIVE DIRECTOR: Francesca De Luca

ART DIRECTOR: Eva Rainone

COPYWRITER: Antonio de Santis, Rajiv Olivato

PRODUCTION HOUSE: Akita

DIRECTOR: Ago Panini

PDO: Paolo Caimi

SOUND PRODUCTION: Quiet Please!

MEDIA CENTER: Mediacom

Havas Milan and Creative Director Francesca De Luca put us behind the wheel of this seductive new campaign for Peugeot. You’re going to want to pay attention to this one.

 

So, tell us the storyline for this spot.

The valet at a luxury hotel goes to fetch Stefano Accorsi’s car: a Peugeot 208. The woman is so stunned by the car’s technology that she fails to stop by the actor who is waiting for it by the hotel entrance. Accorsi chases after his 208, shouting at the top of his lungs, “I’ve got a match to play!” The woman, hearing his cry, gets distracted and nearly crashes into the car in front of her, except the 208’s automatic braking system prevents this from happening.

What was the insight that led you to create this story?

The moment you try out a Peugeot 208, you’ll be amazed by its technology.

What is the goal of this ad—and the ongoing campaign?

To showcase Peugeot 208’s stunning, high-quality technology.

Why does Stefano Accorsi make an effective brand ambassador for Peugeot Italia?

Stefano Accorsi interprets in a consistent and always innovative way the technological excellence, charm, and familiar feeling of the Peugeot brand.

"They like a good story that's clever, funny, and not predictable."

Any fun or unexpected moments while making this spot?

Stefano Accorsi is pretty famous in Italy. During the exterior shots, the troupe constantly had to cope with a great number of fans.

How is this spot different from other car commercials?

Here, technological features are an integral part of the story. Would Stefano and the car valet ever have met without the help of the Active City Brake?

How is the Italian audience different from those in other markets?

It’s not too different. They like a good story that’s clever, funny, and not predictable.

What other activations, if any, are supporting this campaign?

The TV spot continues on the web. That’s why we have two more episodes planned, this time in short 15-second formats. They will be like sequels to the main story, where the two protagonists come across each other again. Each episode revolves around a different technological feature.

CREDITS

AGENCY: Havas Milan

MARKETING DIRECTOR: Gianmarco Ottolini

ADVERTISING MANAGER: Anna de Gaetano

CREATIVE DIRECTOR: Francesca De Luca

ART DIRECTOR: Eva Rainone

COPYWRITER: Antonio de Santis, Rajiv Olivato

PRODUCTION HOUSE: Akita

DIRECTOR: Ago Panini

PDO: Paolo Caimi

SOUND PRODUCTION: Quiet Please!

MEDIA CENTER: Mediacom

Natasha Smith is the strategic communications manager for Havas Group. She happily represents 404 in the 212.

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