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It’s Your “Lucky Day”

It’s Your “Lucky Day”

Michael Carnevale

Michael Carnevale

March 26, 2018

We’re not always lucky enough to have a sh*tty day.

With French women increasingly affected by heart attacks, it’s time to start making changes. In fact, walking just 30 minutes per day can lower the risk of a heart attack—by 30%.

To raise awareness, the Fédération Française de Cardiologie (FFC) decided to enlist the help of HUMANSEVEN with a new campaign, entitled “Lucky Day.” In the spot, a French mother struggles throughout the day to complete some pretty routine tasks—like arriving at a meeting on time or making it up the stairs without dropping all of her groceries. But, it’s those challenges that prompt her to walk and get more exercise.

Cinematically shot with an upbeat music selection, “Lucky Day” demonstrates that, with optimism, even the worst day can be good for your heart. Xavier Beauregard, Co-President & Chief Creative Officer of HUMANSEVEN, tells us what inspired the creative direction behind the campaign and shares what else we can expect from the FFC.

"The goal was to create a connection with the viewer."

So, what inspired the storyline of “Lucky Day”?

A bad day; it happens to everyone—when nothing goes right. On those days, it’s easy to believe that nothing could go more wrong, yet even in that sh*tty moment you can still see something positive, such as getting more exercise.

Creatively speaking, how would you describe the style of this spot?

This commercial uses subtle humor. We see a woman having a bad day, and it’s not until the end that we reveal that this woman was, in fact, very lucky. She walked more and that helped her heart health.

The ending felt unexpected, but in a very good way. Was this the intention?
The goal was to create a connection with the viewer. He or she doesn’t know where the story is going, and it’s the final twist in the plot that makes this spot more impactful.

Were there any funny moments during this shoot?

Shooting with a baby is quite fun. You never know what to expect.

Can we expect more of these for the FFC?

Yes. The brand dares to experiment with new things and places its trust in us to find new creative ideas.

 

Credits:

AGENCY: HUMANSEVEN

Chief Creative Officer: Xavier Beauregard

Creative Director: Jérôme Gonfond

Artistic Director: Jordan Molina

Copywriter: Ludovic Miege, Frederick Lutge

TV Producer: Ingrid Vasseur

PRODUCTION: STANDARD

Director: Sébastien Petretti

Production : Jules Dieng

POST-PRODUCTION: HRCLS

Post production sound : Anthony Leblond

Producer : Louise Trojani

With French women increasingly affected by heart attacks, it’s time to start making changes. In fact, walking just 30 minutes per day can lower the risk of a heart attack—by 30%.

To raise awareness, the Fédération Française de Cardiologie (FFC) decided to enlist the help of HUMANSEVEN with a new campaign, entitled “Lucky Day.” In the spot, a French mother struggles throughout the day to complete some pretty routine tasks—like arriving at a meeting on time or making it up the stairs without dropping all of her groceries. But, it’s those challenges that prompt her to walk and get more exercise.

Cinematically shot with an upbeat music selection, “Lucky Day” demonstrates that, with optimism, even the worst day can be good for your heart. Xavier Beauregard, Co-President & Chief Creative Officer of HUMANSEVEN, tells us what inspired the creative direction behind the campaign and shares what else we can expect from the FFC.

"The goal was to create a connection with the viewer."

So, what inspired the storyline of “Lucky Day”?

A bad day; it happens to everyone—when nothing goes right. On those days, it’s easy to believe that nothing could go more wrong, yet even in that sh*tty moment you can still see something positive, such as getting more exercise.

Creatively speaking, how would you describe the style of this spot?

This commercial uses subtle humor. We see a woman having a bad day, and it’s not until the end that we reveal that this woman was, in fact, very lucky. She walked more and that helped her heart health.

The ending felt unexpected, but in a very good way. Was this the intention?
The goal was to create a connection with the viewer. He or she doesn’t know where the story is going, and it’s the final twist in the plot that makes this spot more impactful.

Were there any funny moments during this shoot?

Shooting with a baby is quite fun. You never know what to expect.

Can we expect more of these for the FFC?

Yes. The brand dares to experiment with new things and places its trust in us to find new creative ideas.

 

Credits:

AGENCY: HUMANSEVEN

Chief Creative Officer: Xavier Beauregard

Creative Director: Jérôme Gonfond

Artistic Director: Jordan Molina

Copywriter: Ludovic Miege, Frederick Lutge

TV Producer: Ingrid Vasseur

PRODUCTION: STANDARD

Director: Sébastien Petretti

Production : Jules Dieng

POST-PRODUCTION: HRCLS

Post production sound : Anthony Leblond

Producer : Louise Trojani

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